Whether you are an individual or a business, you can benefit from using a blockchain marketing agency. Marketing agencies assist in bootstrapping, increasing conversions, and user engagement of your products and services. If you are going to use a blockchain marketing agency, you need to know how to choose the right one.
Importance of a blockchain marketing agency
Marketing agencies offer a wealth of experience and expertise. They employ professionals who are well-versed in the latest advertising trends, marketing techniques, and technologies. By partnering with an agency, businesses gain access to a team of specialists who understand how to navigate the ever-evolving digital landscape and create campaigns across various channels.
One potential drawback of marketing agencies is their limited understanding of specific niche industries or markets. While marketing agencies excel in crafting effective strategies and executing campaigns, they may lack in-depth knowledge and experience within certain niche sectors.
However, blockchain marketing agencies are industry specific. In addition to possessing a diverse skill set and access to advanced tools and technologies, they understand the technology and its users.
Furthermore, utilizing a marketing agency allows businesses to save time and resources. As a result, blockchain-based businesses can focus efforts on areas that yield the most returns, delivering the best possible products and services for users.
Need help boosting your blockchain project into the stratosphere? – contact us today to learn how.
Factors to consider when choosing a blockchain marketing agency
Choosing the right blockchain marketing agency is crucial for the success of your project in the dynamic and competitive blockchain industry. With numerous agencies offering their services, it’s important to carefully evaluate certain factors before making a decision.
By considering these key elements, you can ensure you partner with an agency that aligns with your goals and has the capabilities to promote your blockchain venture effectively.
Proven track record
Always keep an agency’s track record in mind. Any good agency should have a record of their work and a trail of satisfied customers.
This indicates that they have successfully executed marketing strategies and campaigns for previous clients, resulting in tangible outcomes and driving their businesses forward. However, it is important to note that a successful marketing campaign is not synonymous with nationwide or international visibility.
For example, if a blockchain-based business hires a blockchain marketing company, employs them for community growth growth strategies, and the agency takes them from 100 to 3,000 followers, that is a successful campaign. Likewise, if you employ an agency for a press release on a media outlet, and it is published, that is a proven track record, regardless if it results in leads.
In-house expertise
Marketing is a highly diverse and multi-disciplinary field that relies on the expertise of professionals from various domains. It encompasses a broad range of activities that require collaboration and integration across multiple fields. Blockchain marketing agencies typically will employ:
- Community managers
- Social media marketers
- SEO specialists
- Marketing analysts
- Content marketers
- Graphic designers
- Public relations (PR) managers
It is not enough for a crypto SEO agency to employ a content marketer or SEO specialist, for example. Not only should the agency have a proven track record, but the agency’s employees should also have a proven track record. You can search for industry experience on an individual’s LinkedIn or equivalent profiles.
Furthermore, some agencies specialize in some areas over others. For example, if you are marketing an NFT project, then you would want an NFT marketing agency.
Industry knowledge
Industry knowledge is highly important when selecting a blockchain marketing firm. An in-depth understanding of your industry enables the marketing firm to develop tailored strategies and campaigns that align with your business goals and resonate with your target audience.
Thought leadership refers to a strategic approach where individuals or organizations establish themselves as authoritative and influential voices within their respective industries or fields of expertise. Some marketing agencies will establish themselves as experts through articles or newsletters. Read this content to see if they are demonstrably knowledgeable about the subject.
Additionally, you can ascertain whether or not an agency has industry knowledge by its number of backlinks. Link building is a search engine optimization (SEO) strategy that involves acquiring hyperlinks from other websites to your own website. Effective link-building involves creating high-quality content that other websites find valuable and want to link to naturally.
Pro tip: Link building is vital to establishing a website’s authority on a search engine results page (SERP). However, not all links have the same value. Google, for example, ranks links based on user behavior. Qualities like font size and placement also play a role in link quality.
Market research
An exceptional marketing agency will demonstrate a proactive approach by conducting thorough research on your business, industry, and local market. They will delve into understanding your target audience by asking insightful questions. When presenting their proposal, a reliable agency will provide you with a detailed plan of action tailored to achieve your specific goals.
Additionally, a competent agency will take the lead in designing, implementing, and analyzing customized market research on your behalf. Engaging the services of a professional market research company guarantees access to reliable information, empowering you to make strategic decisions based on solid evidence.
By partnering with a dedicated marketing agency, you can benefit from their expertise in market research, ensuring that your business is well-informed and positioned for success.
Services offered (ICO marketing, blockchain SEO, blockchain PR, etc.)
When it comes to selecting a blockchain marketing agency, understanding the range of services they offer is crucial. A comprehensive suite of services on offer will ensure an agency can address your marketing needs and effectively promote your blockchain project.
However, keep in mind that more services do not equal better services. Logically, if an agency offers over 200 services but only has a team of 20, they may not be able to service you in the best way possible for all areas. This leads us to the next point. Conversely, some agencies may excel or specialize in some areas more than others.
Some agencies may predominantly engage in NFT advertising and NFT marketing. At the same time, others may lean more toward public relations (PR) services.
Lastly, you can find many agencies that offer more than mere marketing services. Some blockchain marketing agencies will offer development and web services as well. Therefore, if your business needs help with apps or white-label services, you may be able to count on a marketing agency. Here are some services that marketing agencies offer.
- Public relations
- Press releases
- Consulting and advisory
- Crisis management
- Outreach
- SEO optimization
- Content marketing
- Influencer marketing
- Crypto community management and growth
- Lead generation
- Email marketing
- Social media growth and management
- Paid media (ads) and earned media
- Crypto branding
- Web, app, UI, and UX design and development
- White-label exchange and marketplace solutions
- Video production
- Exchange listing
- Blockchain, DApp, wallet development
- Coin and token development
- Smart contract development
- NFT advertising and marketing
Pricing
Considering pricing is perhaps the most obvious part of selecting a blockchain marketing agency. It is essential to understand the agency’s pricing structure and how it aligns with your budget and expected return on investment. It’s crucial to find a balance between cost-effectiveness and the quality of services provided.
Pricing factors can vary significantly among agencies. The cost structure of crypto marketing agencies can vary widely. Some agencies may adopt a fixed fee for their services, while others may opt for hourly rates, monthly retainer fees, or even a percentage-based model tied to the client’s budget.
The pricing for crypto marketing agencies generally falls within the range of $5,000 to $10,000 per month. However, when you take into account multiple services, this can quickly become more expensive. For instance, a white-label NFT exchange can cost anywhere from $50,000 to $500,000.
Client reviews and testimonials
When it comes to choosing a blockchain marketing agency, customer reviews and testimonials are invaluable resources for evaluating their credibility and reputation. These firsthand accounts provide insights into the agency’s performance, client satisfaction, and the quality of its services.
By examining customer reviews and testimonials, you can better understand the agency’s track record, strengths, and areas of expertise. Luckily, searching for testimonials for an agency’s services is not that difficult. Reputable businesses will gladly put former clients’ thoughts right in front of you.
Many marketing agencies post customer testimonials on the front page of their website. In this way, you can also see which companies they have serviced in the past, contributing to their track record.
If a marketing agency doesn’t have customer reviews, this could mean that they are relatively new. Keep in mind that reviews should also be relevant and verifiable.
A review or testimonial will not do you much good if it does not pertain to the particular services that you require. Even more so, an unverified testimonial is hardly the makings of a good source of truth.
How to start your search for a blockchain marketing agency?
When it comes to selecting a blockchain marketing agency, everyone has to start somewhere. So, how do you start your search for a blockchain marketing agency?
Firstly, define your goals and familiarize yourself with web3 marketing strategies so you know what type of services you need. You can’t confidently select a marketing agency if you do not know what type of services you need. Ask yourself some questions. Do you need more leads, user engagement, community growth, perhaps content marketing?
Secondly, start by researching the best marketing agencies. Naturally, starting at the top of the food chain only makes sense, as these agencies will have a proven track record. To be clear, there is nothing wrong with using lesser-known or newer agencies. However, they may be more difficult to find and have less of a proven track record by default.
Lastly, compare their services to each other and according to your needs. What can you live with, and what can you live without? Does your marketing budget better suit a per-month payment plan or a flat fee? If you do choose a particular agency, what type of results are you expecting? Answer these questions before you decide on any particular agency.
From concept to conversion
By choosing to use a blockchain marketing agency, you have the opportunity to take your ideas from mere concepts to profit-generating leads. You can make an informed decision that aligns with your needs by considering factors including a proven track record, in-house expertise, industry knowledge, market research capabilities, services offered, pricing, and client reviews.
Start your search with a clear understanding of your goals. Only then can you confidently select a blockchain marketing agency that will propel your project forward and maximize its visibility within the dynamic and competitive blockchain landscape.
Need help boosting your blockchain project into the stratosphere? – contact us today to learn how.
Frequently asked questions
How to do marketing for a blockchain company?
What are the benefits of blockchain marketing?
What is web3 marketing?
What does a blockchain marketing agency do?
Disclaimer
In line with the Trust Project guidelines, the educational content on this website is offered in good faith and for general information purposes only. BeInCrypto prioritizes providing high-quality information, taking the time to research and create informative content for readers. While partners may reward the company with commissions for placements in articles, these commissions do not influence the unbiased, honest, and helpful content creation process. Any action taken by the reader based on this information is strictly at their own risk. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
