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Doodles Expands Real-World Integrations With Chicago Theme Park

2 mins
Updated by Geraint Price
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In Brief

  • The new Camp theme park in Chicago will feature a Doodles' pastel-themed NFT experience opening in a month’s time.
  • Visitors can customize a Doodle's character, explore themed locations, and purchase Doodles-themed merchandise.
  • Doodles' partnership with Camp is part of a $54 million venture to bring Doodles into mainstream media.
  • promo

Doodles non-fungible token (NFT) project will host a pop-up experience at a new Camp theme park in Chicago as part of its integration into mainstream media and consciousness.

The park will open in a month, mixing Doodles’ pastel-themed NFT ecosystem with Camp’s family experience business.

Theme Park Doodles Latest Project After Funding Round

The new project is a 3,500-square-foot pop-up experience offering families a one-hour Doodles experience. During that hour, they can customize a Doodles character, explore Doodles-themed locations, play games, and engage in crafts.

They can also buy clothing and accessories based on the Doodles aesthetic from the on-site Camp Store. Available merch includes hoodies and backpacks.

The partnership with Camp marks Doodles’ latest foray into bringing Doodles into the mainstream. The NFT company raised $54 million from Reddit co-founder Alexis Ohanian’s Seven Seven Six venture capital fund for music and TV productions.

The company enlisted award-winning producer Pharrell Williams as its Chief Brand Officer. Later, it was in talks with scriptwriters and studios to create a television show. The project’s CEO, Julian Holguin, is a former Billboard executive.

NFTs Getting Attention From Mainstream Media

NFT collections have garnered interest from mainstream media producers who want to capitalize on the status afforded by a collection’s ownership base.

Hollywood actor Seth Green’s Bored Ape Yacht Club NFT was meant to be the main character in a new TV show called “White Horse Tavern” before it got stolen. The actor later paid the scammer to release the asset.

Universal Music Group enlisted producers last year to create a sound for a Bored Ape-themed rock band Kingship. Meebits, another NFT collection, released music on Spotify last year.

Find out more about Space Doodles NFTs here.

Whether the Doodles project will enlist artificial intelligence to create content suitable for mainstream media remains to be seen. The Recording Academy recently opened award categories to music with AI elements.

Doodles NFT sales have declined even as it prepares to burnish its mainstream media presence with a new theme park in Chicago.
Sales volume for Doodles | Source: CryptoSlam

All-time sales of the Doodles collection stands at $610 million, but has declined significantly since last year.

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David Thomas
David Thomas graduated from the University of Kwa-Zulu Natal in Durban, South Africa, with an Honors degree in electronic engineering. He worked as an engineer for eight years, developing software for industrial processes at South African automation specialist Autotronix (Pty) Ltd., mining control systems for AngloGold Ashanti, and consumer products at Inhep Digital Security, a domestic security company wholly owned by Swedish conglomerate Assa Abloy. He has experience writing software in C,...