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Animoca Brands and TON Foundation Target Web2 Gamers Via Telegram

2 mins
Updated by Geraint Price
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In Brief

  • Animoca Brands becomes the largest TON validator even as it brings in-depth analytics to drive the network's Web3 game vision.
  • The TON Foundation wants to bring games to 800 million Telegram users through a tool set that could benefit from Animoca funds.
  • Web3 game developers must keep gamers immersed and not make them feel like they are being exploited, one industry expert says.
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Web3 firm Animoca Brands has become the largest validator on The Open Network (TON) blockchain. This move strengthens the TON Foundation’s bid to bring more game players onto Web3 via Telegram.

Animoca Brands will help the TON Foundation better understand user engagement through funding, research, and an analytics portal. According to the Foundation’s Director of Growth, Justin Hyun, Animoca’s research and analysis align with TON’s vision.

Animoca May Grow TON Web3 Game Footprint

Hyun said that one of TON’s ambitions is to make Web3 gaming seamless for Telegram users. Ripe for new investment from the likes of Animoca is a tool set that allows developers to port any web game into Telegram, which has an 800 million user base.

Read more: Crypto Telegram Groups To Join in 2023

“Together, we will infuse Web3 seamlessly into the daily experiences of Telegram users, particularly in gaming, for a global audience to enjoy,” Hyun said.

TON Leads Web3 Blockchain Games
TON Leads Web3 Blockchain Games. Source: Blockchain Gamer

The developers of Telegram and Dr. Nikolai Durov first floated the idea for a Layer 1 open-source network in a 2018 white paper. Eschewing advertising, they wanted to use Telegram to onboard users onto TON and promote the broad adoption of cryptocurrencies.

The TON testnet was eventually launched in January 2019 and used a proof-of-stake consensus mechanism. Toncoin is the primary currency used for securing the blockchain and paying transaction fees.

The blockchain has since gained significant traction in the Web3 gaming space. In September, it onboarded the most Web3 games of any chain (29), followed by Sui and WEMIX (nine each). A month later, in October, the Toncoin Ecosystem Report revealed that the number of Toncoin accounts rose 250% in the previous year.

Immersion is Key for Web3 Games

The offerings in the Web3 gaming space are still relatively unknown compared to those released by major studios. For example, most of the games that went live on TON, namely TON Planets Mars, TON Squid, Battle Planes, and Tonlanders, are not as widely known as, say, Call of Duty from Activision Blizzard or Assassin’s Creed from Ubisoft.

One of the challenges Web3 developers must overcome is preserving immersion, argues Michael Sanders of Horizon Blockchain Games, a developer who is building tools for Web3 developers. A gamer should not have to pause playing to conduct a blockchain transaction, for example. Gamers must also not feel that developers are taking advantage of them, Sanders warns.

In a nutshell, gamers must not know whether they are playing Web2 or Web3 games, argued Jerome de Tychey, another industry voice. While first-generation games like Axie Infinity focused more on economics, second-generation efforts must prioritize the experience to win gamers.

Read more: Web3 Jobs: How to Get a Job in Crypto Sector

Do you have something to say about how Animoca could help TON in its Web3 game ambitions or anything else? Please write to us or join the discussion on our Telegram channel. You can also catch us on TikTokFacebook, or X (Twitter).

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David Thomas
David Thomas graduated from the University of Kwa-Zulu Natal in Durban, South Africa, with an Honors degree in electronic engineering. He worked as an engineer for eight years, developing software for industrial processes at South African automation specialist Autotronix (Pty) Ltd., mining control systems for AngloGold Ashanti, and consumer products at Inhep Digital Security, a domestic security company wholly owned by Swedish conglomerate Assa Abloy. He has experience writing software in C,...