Global retail giant Amazon has entered the highly competitive artificial intelligence market with a virtual assistant of its own called Q.
The firm announced Q in a company blog on November 28. It has now entered the artificial intelligence race alongside OpenAI, Anthropic, Google, and Microsoft.
Artificial Intelligence Race Heats Up
Amazon described its new AI offering as a “new type of generative artificial intelligence-powered assistant that is specifically for work and can be tailored to a customer’s business.”
According to Amazon Web Services (AWS) CEO Adam Selipsky, Q aims to improve upon Microsoft’s Copilot assistant.
Moreover, the conversational chatbot is heavily focused on productivity and the firm’s AWS platform. It enables users to get answers to questions about AWS services’ best practices and resolve errors directly within the AWS console.
There are no references to Star Trek’s multidimensional entity Q, but this Q will be an omnipresent enterprise AI assistant.
Selipsky explained that Q can answer questions, generate text and visualizations, and take actions on behalf of users.
“We expect that Amazon Q is going to save customers so much time architecting and troubleshooting and optimizing workloads,”
Q will also be able to automatically migrate applications from older to newer frameworks and programming languages.
The AI platform can also be a business expert, according to Selipsky. It can connect to over 40 popular enterprise systems, such as S3, Salesforce, Microsoft, Google, Slack, and more.
Key benefits include saving time researching and learning, accelerating development with automated coding assistance, and simplifying debugging and maintenance of applications for AWS users.
“We’re approaching the whole concept of generative AI in a fundamentally different way because we understand what it takes to reinvent how you are going to build with this technology,” Selipsky said.
Being enterprise and AWS-focused, Q does not compete directly with popular chatbots like ChatGPT, Claude, or Google Bard. In September, AWS invested $1.25 billion in AI company Anthropic, which developed the Claudi chatbot.
Nvidia Partnership on AI
Nvidia CEO Jensen Huang also attended the event to share details on the expansion of the AWS and Nvidia partnership. The alliance includes several initiatives, such as “the first cloud AI supercomputer,” powered by Nvidia’s Grace Hopper Superchip and AWS UltraClusters.
The semiconductor giant has pivoted to AI this year as its profits and share prices surge on the hype.
This week, Ethereum co-founder Vitalik Buterin published a lengthy essay on artificial intelligence.
He cautioned about a totalitarian future dominated by AI and suggested a “defensive acceleration” approach to emerging technologies.
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