Non-fungible Tokens (NFTs) have been all the rage over the past few weeks. With celebrities and artists alike cashing in on the popular sector of cryptocurrencies and blockchain technology. Taco Bell has now entered the fray with their own NFTs.
Taco Bell is well known in the United States, in particular for its Mexican-style fast food. However, the franchise has decided to jump on the NFT train by launching its very own non-fungible tokens.
In a recent Tweet, Taco Bell commented on the launch, saying, “Our Spicy Potato Soft Tacos can now live in your hearts, stomachs, and digital wallets.”
Taco Bell NFTs an Experiment for Charity
The move into the NFT space for Taco Bell brings a new avenue of awareness, adoption, and opportunity for the franchise. The Rarible profile states, “ iconic and original artwork inspired by our tacos at the easily digestible price of our menu items. Now fans can own their favorite tacos and hold them in their hearts and digital wallets. All profits will be donated to the Taco Bell Foundation.”
The move comes during a time when everyone and their grandmother are experimenting with NFTs.
Taco Bell officially becomes the first restaurant or fast food franchise to launch its own NFTs. Artists across the globe have already joined the movement, including the likes of popular EDM artist DeadMau5. The artist is set to release an NFT collection dubbed ‘SlickMau5’ on 9 Mar.
The Craze Continues
The popularity surrounding NFTs is exploding at a rapid rate, so much so that just about all of the most expensive NFT sales in history have been performed in 2021.
Digital artist Beeple currently holds the record with a $3.5 million NFT sale. Ironically, Beeple also has the first-ever NFT piece on auction at the world-renowned auction house called Christie’s Auction House. The auction has three days left, and the piece titled ‘EVERYDAYS: THE FIRST 5000 DAYS’ is currently sitting at $3.75 million. It would overtake the previous Beeple record NFT sale.
Taco Bell has entered the NFT space at the perfect time. The franchise currently operates over 7,000 restaurants serving over 40 million customers each week in the USA alone.
Taco Bell may not be the most exciting new entrant into the NFT space. However, it clearly shows the pace at which NFTs are growing in popularity. The digital art industry’s future looks extremely promising, and all signs point to further growth in 2021.