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A Definitive Guide to Non-Tech Jobs in Web3

6 mins
Updated by Vlada Morhunova
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From research analysts to community managers to events coordinators, non-tech affiliated candidates in web3 are in high demand. This article explains how those without coding skills can unlock a realm of lucrative opportunities in the web3 era, in a variety of non-tech jobs.

If you think that landing a job in a tech company means you need technical skills, think twice. From a business perspective, all companies, whether tech or non-tech, centralized or decentralized, need diverse teams with a blend of both non-technical and technical skills. That brings innovation, forward-thinking and different perspectives to the table. Here’s what you need to know.

Navigating lucrative no-code careers in web3

When we think of tech companies or tech jobs, the roles which first come to mind are developers or computer scientists. These jobs are indeed essential. However, what’s fascinating is that the web3 revolution isn’t solely reserved for technical experts.

Rang of roles: BeInCrypto jobs board

Looking at BeInCrypto’s Jobs Board, around 40% of the jobs advertised are non-tech web3 jobs. Often, they’re known as “no-code professionals.”

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Most common non-tech jobs in web3

As the web3 industry rapidly evolves and reshapes our work, non-tech-savvy individuals can find their way into decentralized workplaces. Here are the most in-demand non-tech roles that companies are looking to fill.

Product manager

Product managers bridge the gap between technical teams and end-users, ensuring that products meet market demands and user needs. With the rapid development of technology, the need for effective product management becomes critical to create successful and user-centric products.

Data analysts and data scientists

While involving technical skills, these data analyst roles focus more on deriving insights and making strategic decisions from data. In the data-driven tech landscape, professionals who can interpret complex data and provide actionable insights are highly sought after.

UX/UI designers

As technology becomes more user-centric, designers that create the most appealing and user-friendly user experiences (UX) and user interfaces (UI) are in high demand to ensure products are functional and enjoyable.

Content creators and digital marketers

Tech companies require skilled content creators and digital marketers to communicate their products and services to a global audience effectively. These roles help build brand identity, engage customers, and help companies to increase sales.

Project managers

With complex tech projects and teams, project managers are vital in keeping projects on track, managing resources, and ensuring deadlines are met. Strong project management and communication skills are crucial for successful tech implementations in both web2 and web3.

Sales and business development roles

Tech companies need professionals who can build relationships, identify opportunities, close deals, and ultimately drive sales. Sales and business development managers help companies navigate partnerships, collaborations, and market expansion.

Community managers

In the era of social media and online communities, community engagement is vital to engage users, address concerns, and foster positive relationships, ultimately contributing to brand loyalty and growth. This is particularly important in web3; interacting with, building, and maintaining crypto communities can be crucial for companies operating in these spaces.

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As tech innovation outpaces regulations, experts who can navigate legal and regulatory challenges in areas such as data privacy, intellectual property, and cybersecurity are increasingly crucial to ensure compliance and mitigate risks.

HR and talent acquisition specialists

Tech companies require HR professionals who understand the industry’s unique needs to attract, retain, and develop talent. The fast-paced nature of tech demands HR experts who can adapt and provide a dynamic work environment. Hiring in web3 presents new challenges and opportunities, and HR professionals have a huge role to play in the overall growth of the sector.

Leveraging web3 skills

web3 skills

For non-tech professionals looking for web3 careers, it’s important to recognize that while technical skills might not be the primary focus, having a foundational understanding of blockchain technology and decentralized ecosystems is advantageous. Here’s a guide on how to prepare and develop the necessary skills.

Understand the fundamentals

Begin by familiarizing yourself with the basic concepts of blockchain technology, cryptocurrencies, smart contracts, and decentralized applications (DApps). Resources like online courses, articles, and videos can help you grasp the essentials.

Explore use cases

Learn about real-world applications of blockchain technology. Understand how it’s being used in industries such as finance (DeFi), supply chain, healthcare, gaming, and more. This knowledge will help you identify opportunities where your skills can contribute. Being able to explain why you want to work in web3, and giving real-life examples of the benefits and applications of this new realm, including web3 use cases, is invaluable. Speaking about “the future” in a vague sense isn’t going to cut it.

Stay informed

Follow web3-related news, trends, and developments. Platforms like Twitter and Reddit can also provide insights into the latest advancements and emerging opportunities in the space.

Networking

Build connections within the web3 community. Attend meetups, conferences, crypto events, and webinars to interact with professionals already working in the field. Networking can provide valuable insights, job leads, and collaborative opportunities.

Deepen your domain expertise

Leverage your existing skills and experience from your current field. For instance, if you’re in marketing, understand how blockchain can disrupt digital marketing or how NFTs can be used in advertising and marketing campaigns.

Demonstrate your value

Showcase your adaptability, problem-solving abilities, and your capacity to learn quickly. Highlight relevant experiences or projects demonstrating your understanding of blockchain concepts or your ability to contribute meaningfully in the web3 space.

According to Raquel Zambrano, HR talent acquisition specialist at BeInCrypto, highlighting your skills and using specific keywords related to web3 is key to being found by recruiters.

So, for example, if you’re a marketer, your past work could be defined as: “I managed a team of marketing professionals, overseeing campaigns, social media, and partnerships to drive brand awareness and user engagement.”

Instead, you can rephrase it. If you had previous experience in web3 projects, you might say: “I managed a team of marketing professionals creating strategies to leverage decentralized platforms and maximize user engagement, fostering strategic partnerships within the community.”

In this case, you could also expand to add other keywords such as decentralized platforms + Twitter + Discord + Telegram + Community.

“It is important to highlight these aspects because even if you have no web3 experience you are demonstrating you are involved in the space as you can communicate using web3 language.”

Raquel Zambrano, HR talent acquisition specialist: BeInCrypto

Compensation in web3: tech vs. non-tech

Technical roles within web3 companies encompass positions that we’re mostly familiar with, like blockchain developers, smart contract engineers, security auditors, and software engineers. Due to the specialized knowledge and expertise required for these roles, they often command higher base pay than non-technical positions.

Despite growing opportunities for non-tech workers in tech, there’s a stark difference in the average salary between tech and non-tech job openings. However, that doesn’t mean a non-tech job can’t offer competitive salaries and benefits that are likely to attract top-notch experts. The base pay for non-technical roles in web3 can vary widely depending on the role’s significance, demand, and impact on the project’s overall objectives.

In other words, the compensation will depend on how much value each role brings to the table. For instance, non-technical roles are also highly valued for their strategic insights, creative thinking, and ability to make investment strategies to drive adoption and growth.

As a side note, it is important to note that the web3 industry is still relatively young, and compensation trends can vary based on factors such as the company’s size, funding stage, geographical location, and specific roles that are in demand.

Non-tech jobs are crucial to web3

If you’re looking to move from a web2 job into web3, but don’t have any “technical” skills, no fear. In all, it’s not just that non-tech jobs are key to web3. They’re vital for the industry’s operation and future growth. From community managers to marketing directors, your skills are likely transferable and useful in the new decentralized ecosystem.

Frequently asked questions

How many vacancies in tech companies consist of non-tech roles?

What are some in-demand non-tech roles in web3?

How does compensation differ between technical and non-technical roles in web3?

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Camila Santiago
Camila Santiago is polyglot content writer and marketer. With four years of writing expertise and a six-year foundation in marketing and business, she has curated content across health, fintech and crypto verticals. Graduating from Universidade Federal Rural do Rio de Janeiro with a degree in Business Administration and Economics, and a Cambridge Certificate in Advanced English from the University of Cambridge, Camila's career journey took her through the corridors of big players like...
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