Cryptocurrency exchange Bitget has disclosed that 27% of female investors in the United States invest in crypto to cover their children’s education expenses.
Meanwhile, the survey findings further reveal that approximately 19% of Chinese investors have dedicated a minimum of $100,000 to cryptocurrency investments.
Female Crypto Investors Outpace Males in Strategic Planning
In a recent report, it was highlighted education continues to be a primary objective for female investors in the US. However, female investors in South Korea and Japan are using crypto to enhance their “personal financial situations.”
“Notably, 49% of female users in South Korea and 41% in Japan invest with this goal in mind, whereas the percentages drop to 45% and 30% for males respectively.”
Furthermore, a rising number of female investors in South Korea and Japan reportedly hope that crypto will lead to better living situations. On the other hand, 17% of South Korean male investors were dabbling in crypto to improve family finances.
The report underscores that almost 40% of Chinese investors hold a significant minimum amount in crypto.
Demographics Impact Crypto Investment Styles
Among Chinese investors, 19% have placed a minimum of $100,000 into the crypto market, while another 18% have invested at least $50,000.
However, users in Malaysia and Taiwan perceive crypto investments as a vital means of supporting their family’s income. The report noted that 36% of respondents from these regions prioritized their family’s quality of life above other financial objectives.
The relationship between gender and crypto has been a subject of ongoing exploration and discussion for some time now.
In April 2022, BeInCrypto’s report indicated that female cryptocurrency adoption was surpassing that of their male counterparts.
Over the 12-month period, female involvement in crypto surged by 172%, whereas it only increased by 80% for men.
Recently, BeInCrypto highlighted the difficulties in targeting fresh demographics through crypto marketing. Generation Z, in particular, poses a unique challenge due to their disinterest in conventional television and traditional media.
This has compelled marketing agencies to pivot towards harnessing the power of social media and emerging trends to access the youthful crypto market, all while adhering to crypto advertising regulations.
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