Reddit Reportedly Testing NFT Profile Pictures on the Heels of Twitter

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In Brief
  • Reddit appears to be testing a a new feature for using NFTs as profile pictures.

  • The social media platform released a limited number of NFTs last year.

  • Social media platforms are particularly keen on working with NFTs.

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TechCrunch reports that Reddit is beginning tests to allow users to set NFTs as their profile pictures. A developer discovered the test and spoke to the outlet about it.

Reddit has announced that it will begin testing a feature where it would allow users to set NFTs as their profile picture. This will include CryptoSnoos, an NFT series it released last year.

Reddit now joins Twitter in letting users upload NFTs for their profile pictures. The test NFTs for Reddit were discovered by developer Nima Owji, who told TechCrunch that he found a reference to the project on Reddit’s web app.

The NFTs are likely to gain ground quickly on Reddit, a popular home for cryptocurrencies, though some Redditors have dismissed NFTs as silly. Speaking to TechCrunch, Reddit’s Tim Rathscmidt said,

“We’re always exploring ways to provide value for users and communities on Reddit. At the moment we’re testing the ability to use NFTs as profile pictures (avatars) and verify ownership. It’s a small, internal test and no decisions have been made about expanding or rolling out the capability.”

More information on the NFTs can be found on the official Reddit page. Calling it a piece of Reddit history, these NFTs are limited in number, with one selling for as much as 175 ETH. The assets come in three tiers: legendary, epic, and rare.

Reddit has been relatively keen on cryptocurrencies up to this point, having released a wallet supporting cryptocurrencies like MOON and BRICKS which are used in the cryptocurrency and Fortnite subreddits, respectively.

NFT mania permeates social media platforms

NFTs are well and truly in the mainstream now, with celebrities and brands both racing to launch related projects to increase fan engagement. But what has become increasingly clear is that social media platforms are also eager to seize the moment and integrate the special asset somehow.

Meta is reportedly looking to launch an NFT marketplace on Facebook and let Instagram users create and display NFTs. Though this has not been officially confirmed, such a launch would usher in a large audience to NFTs.

With the metaverse looking like it’s going to take off this year, NFTs will play a central role in how interactive it can be. It has already been proving itself in this manner, with projects like the Sandbox, in particular, demonstrating success.

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Rahul's cryptocurrency journey first began in 2014. With a postgraduate degree in finance, he was among the few that first recognized the sheer untapped potential of decentralized technologies. Since then, he has guided a number of startups to navigate the complex digital marketing and media outreach landscapes. His work has even influenced distinguished cryptocurrency exchanges and DeFi platforms worth millions of dollars.

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