Furthermore, the nature of the campaign is not defined. All that is stated is that some campaign will be taking place on Valentine’s Day that will theoretically incorporate TRX, BTT, and some unknown number of celebrities. This could be a press conference, a small conference, an airdrop, the release of a commercial or another form of advertisement, or something else entirely. With the limited number of details thus far released by Sun, the entire event is wrapped in ambiguity.
We'll have a secret campaign released on #ValentinesDay for #TRON and #BitTorrent! Numerous celebrities will be on board. FYI, one of the main character in #Friends, one winner of 3 #goldenglobeawards & one winner of 4 #SuperBowl titles. $BTT #BTT #TRX $TRX— Justin Sun🌞 (@justinsuntron) February 6, 2019
Celebrity EndorsementsThis is not the first time that Sun has turned to mainstream celebrities outside of the digital asset industry. During the niTrOn2019 conference in Jan, Kobe Bryant was present as a speaker. For approximately thirty minutes, he and Sun discussed entrepreneurship in front of a live-and-recorded audience. The exact purpose of Bryant’s appearance was never defined, but given that he has not vocally supported any specific cryptoasset or the cryptoasset market generally, his presentation appears like a marketing gimmick. It is possible that the Valentine’s Day Campaign may similarly be marketing related. What do you think Justin Sun has planned for the Valentine’s Day campaign? What role do you think the celebrities are meant to play? Let us know your thoughts in the comments below!
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