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Crypto.com
Senior Copywriter
5 months ago | 661 views | 5 applications

Senior Copywriter

Full-time
Hong Kong
Per year
$85,000 To $110,000

About the company

The World's Leading Cryptocurrency Platform

Job Summary

Responsibilities:

📍Creating innovative and compelling content for various digital platforms, including social media, websites, video, email, and in-app content. 📍Understanding of content writing for various ad channels, such as Twitter, Instagram, TikTok, Google, etc. 📍Working with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions. 📍Conducting research and conceptualizing ideas to develop engaging messages for the target audience. 📍Creating personalized, segmented messaging for different customer groups, highlighting the significance of targeting specific customer segments and lifecycle stages with relevant content to boost engagement and conversions. 📍Writing content in various formats, including push notifications, pop-up messages, emails, and other essential CRM channels. 📍Adapting and refining existing content for different purposes. 📍Setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team. 📍Staying up-to-date with trending topics and news to identify content opportunities. 📍Gathering input and validating content with internal teams. 📍Ensuring consistency and quality across all written materials. 📍Mentoring and guiding junior writers, providing feedback and contributing to their skill development. 📍Taking ownership of projects from concept to delivery, aligning with brand guidelines and exceeding expectations. 📍Managing multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail. 📍Utilizing AI tools to develop compelling visuals and content.

Requirements:

📍6+ years of fin-tech / blockchain content writing experience. 📍Exceptional ability to through impactful writing. 📍Proven Experience: Demonstrated experience as a 📍Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns. 📍Crypto Knowledge: In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences. 📍Creative Writing Skills: Exceptional ability to craft engaging and persuasive copy for various purposes, such as product descriptions, CRM communications, and ad campaigns. Strong storytelling, brand messaging, and call-to-action creation skills are necessary. 📍Multichannel Expertise: Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other CRM platforms. Understanding how to adapt the tone, > 📍Strategic Thinking: Capability to develop strategic copywriting approaches that align with business objectives, target audience needs, and campaign goals. The ability to tailor messaging for different customer segments and customer lifecycle stages is essential. 📍Collaboration: Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency. 📍Analytical Mindset: Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.

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