What you'll be doing:

📍Conduct thorough market and competitor research to identify and segment target markets for existing and upcoming products within the cultural, finance and payments sector. 📍Develop and implement comprehensive marketing strategies, leveraging A/B testing to refine and optimize campaigns. 📍Work closely with the product, marketing, design, and engineering teams to ensure cohesive strategy execution and product development. 📍Use data-driven insights to fuel growth initiatives, identify opportunities for improvement, and pivot strategies when necessary to achieve objectives. 📍Facilitate the rapid ideation and market readiness of new products, ensuring alignment with market needs and company goals. 📍Collaborate with engineering to understand product capabilities, limitations, and opportunities for innovation. 📍Monitor and report on the performance of marketing campaigns and product launches, providing actionable insights and recommendations for future strategies. 📍Develop and execute comprehensive growth marketing strategies with a strong focus on products in the finance and payments industry. 📍Plan and implement multi-channel marketing campaigns to drive user acquisition, engagement, and retention. 📍Create and optimize marketing funnels, landing pages, and user journeys to maximize conversions and revenue generation. 📍Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), including user engagement, conversion rates, customer lifetime value, and return on investment (ROI). 📍Perform A/B testing and conversion rate optimization (CRO) experiments to improve marketing campaigns and user experiences. 📍Collaborate with the product team to provide input on product features, user experience, and go-to-market strategies based on customer insights and market trends.

What we’re looking for:

📍Proven experience in product management and/or product marketing, preferably in the consumer, Web3, tech, or software sectors. 📍Strong analytical skills with an ability to use data to drive decision-making in a growth-focused environment. 📍Exceptional market research capabilities and the ability to translate insights into actionable growth strategies. 📍Experience in A/B testing, campaign optimization, and digital marketing tools and platforms. 📍Demonstrated ability to work collaboratively across different teams, including product, marketing, design, and engineering. 📍Innovative thinker with a track record of identifying opportunities for growth and efficiency. 📍Excellent communication and presentation skills, with an ability to articulate complex ideas clearly and persuasively.