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Product Growth Marketer
at Aptos
26 days ago | 83 views | Be the first one to apply

Product Growth Marketer

New York
Per year
$36,000 To $90,000

About the company

Committed to developing products and applications on the Aptos blockchain that redefine the web3 user experience. Our team of accomplished technical experts is dedicated to creating better network tooling and seamless usability to bring the benefits of decentralization to the masses.

Job Summary

What you'll be doing:

📍Conduct thorough market and competitor research to identify and segment target markets for existing and upcoming products within the cultural, finance and payments sector. 📍Develop and implement comprehensive marketing strategies, leveraging A/B testing to refine and optimize campaigns. 📍Work closely with the product, marketing, design, and engineering teams to ensure cohesive strategy execution and product development. 📍Use data-driven insights to fuel growth initiatives, identify opportunities for improvement, and pivot strategies when necessary to achieve objectives. 📍Facilitate the rapid ideation and market readiness of new products, ensuring alignment with market needs and company goals. 📍Collaborate with engineering to understand product capabilities, limitations, and opportunities for innovation. 📍Monitor and report on the performance of marketing campaigns and product launches, providing actionable insights and recommendations for future strategies. 📍Develop and execute comprehensive growth marketing strategies with a strong focus on products in the finance and payments industry. 📍Plan and implement multi-channel marketing campaigns to drive user acquisition, engagement, and retention. 📍Create and optimize marketing funnels, landing pages, and user journeys to maximize conversions and revenue generation. 📍Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), including user engagement, conversion rates, customer lifetime value, and return on investment (ROI). 📍Perform A/B testing and conversion rate optimization (CRO) experiments to improve marketing campaigns and user experiences. 📍Collaborate with the product team to provide input on product features, user experience, and go-to-market strategies based on customer insights and market trends.

What we’re looking for:

📍Proven experience in product management and/or product marketing, preferably in the consumer, Web3, tech, or software sectors. 📍Strong analytical skills with an ability to use data to drive decision-making in a growth-focused environment. 📍Exceptional market research capabilities and the ability to translate insights into actionable growth strategies. 📍Experience in A/B testing, campaign optimization, and digital marketing tools and platforms. 📍Demonstrated ability to work collaboratively across different teams, including product, marketing, design, and engineering. 📍Innovative thinker with a track record of identifying opportunities for growth and efficiency. 📍Excellent communication and presentation skills, with an ability to articulate complex ideas clearly and persuasively.

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