About the company
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, and Germany today. We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.
Job Summary
Role
đź“ŤAs a Marketing Manager at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for growing category demand by devising campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.
đź“ŤOwn buyer acquisition in your vertical, devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
đź“ŤOwn the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
đź“ŤManage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
đź“ŤDevelop and execute the social media strategy for your category, including building and managing a social calendar, planning and executing evergreen content, and content around tentpole campaigns
đź“ŤMeasure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution
You
📍Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here. 📍As our next Marketing Manager, you should have 4+ years of marketing experience in a fast-paced environment, plus: 📍4+ years of experience in social media marketing with proficiency in social media platforms and data analytics tools 📍You have expertise in onsite or in-app marketing campaigns with a proven ability to drive conversions of campaigns, including the ability to conceptualize and produce campaigns 📍You have experience at a high-growth startup, marketplace, or creator-focused platform 📍You have experience and a passion for working directly with influencers and creators 📍You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels 📍You're immersed in internet culture and excited to dive deep into the inner-workings of your category’s community 📍You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs 📍You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
