What You'll Be Doing (i.e., Job Duties):

📍Own and evolve Coinbase’s Talent Brand strategy across all of Coinbase’s public channels, driving awareness of Coinbase as a potential employer in key segments. 📍Own and drive active candidate “top of funnel”, optimizing our speed and cost of talent acquisition by driving more high-quality candidates proactively to Coinbase. 📍Execute all aspects of Talent marketing; from employer branding and positioning to partners and vendors, social media and engagement campaigns, SEO, and external communications. 📍Work cross-functionally with Talent leadership, Talent events, product marketing, tech, design, brand, communications, and others to launch new partnerships, campaigns, and content. 📍Think outside the box about the future of crypto, devising creative and innovative strategies to attract top talent to Coinbase more efficiently, using methods and approaches that are not yet in play. 📍Develop and implement robust programs to accurately attribute the impact of our Talent Brand campaigns, ensuring clear linkage between initiatives and measurable results. 📍Measure and report against the performance of Talent Brand initiatives.

What We Look For In You (ie. Job Requirements):

📍7+ years of Talent / Employer Brand or Product Marketing experience. 📍Experience with end-to-end ownership and optimization of high-volume candidate or customer channels and social media / campaign strategy, from creating awareness to driving action. 📍Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-driven decisions. 📍Demonstrated ability to innovate / experiment while collaborating effectively across multiple functions. 📍Powerful storyteller: written, verbal, and visual. 📍Experienced with the onchain community.