About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Assist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention. 📍Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users. 📍Collaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns. 📍Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives.
Requirements:
📍Some exposure to, or demonstrated interest in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company. 📍Understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users. 📍Graduate from disciplines such as Marketing, Business, or other relevant fields. 📍Demonstrated logical thinking and data-driven decision-making abilities. 📍Fluent in both written and spoken English. 📍Able to work remotely and efficiently with global teams. 📍Available full-time for a period of 6 months.