About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šMonitor and identify emerging trends, memes, and narratives within the crypto and degen communities šCreate compelling, scroll-stopping social media content focused on themes of financial freedom, decentralization, and the future of money šCollaborate on global marketing campaigns that influence culture and community engagement, beyond traditional advertising šSupport initiatives aimed at onboarding new users into Web3 and decentralized finance ecosystems šEngage with the community to understand sentiment and feedback, helping to refine content strategies
Requirements:
šDeep passion for crypto, DeFi, and the concept of financial freedom šStrong understanding of social media platforms, especially those popular in crypto communities (e.g., Twitter, TikTok, Discord, Reddit) šCreative mindset with the ability to produce bold, humorous, and experimental content šSelf-motivated, eager to learn, and able to thrive in a fast-paced, dynamic environment šExcellent communication skills and ability to work collaboratively within a global team šPrior experience or active participation in crypto communities is a plus but not mandatory
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