About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šSupport developing and implementing digital marketing strategies, encompassing online user activities, promotions, and campaigns šCollaborate with internal teams, providing support in devising and setting up campaigns šAnalyze data results to generate insights for campaign enhancement and performance optimization šUndertake quality assurance (QA) responsibilities for all active campaigns, monitoring and ensuring adherence to established guidelines, industry best practices, and organization standards šEngage in active cooperation with various teams across the company to continuously improve user experience by identifying and addressing points of friction šIntroduce solutions to provide seamless journey for our customers
Requirements:
šCurrent undergraduate / graduate student or fresh graduate in Business Majors šProficiency in written and spoken English is compulsory šPassion and deep understanding of crypto and blockchain industries šPreferably relevant experience in digital marketing (strategy and/or lifecycle) šPreferably prior experience in implementing marketing automation and/or CRM platforms such as Braze, Salesforce Marketing Cloud, Hubspot, or similar systems