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Facebook, Instagram Will Join Google Enabling Bitcoin ETF Ads

2 mins
Updated by Bary Rahma
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In Brief

  • Meta's Facebook and Instagram, are reportedly planning to permit the promotion of spot Bitcoin ETFs.
  • The potential change in advertising policies will expand the reach of approved ETFs to a big user base.
  • The move aligns with the growing success of Bitcoin ETFs, as seen by a substantial spike in inflows.
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Two of the world’s largest social media platforms will allow companies to advertise spot Bitcoin ETFs (exchange-traded funds). This represents a significant stride toward the increasing mainstream acceptance of cryptocurrencies.

Facebook and Instagram are in the process of updating advertising policies to allow the promotion of Bitcoin ETF in the US.

Meta Reviews Advertising Policy

The new policies could pave the way for Bitcoin ETF ads to be featured on Facebook and Instagram. These companies have a colossal user base of over 2 billion monthly active users each,

Nate Geraci, President of ETF Store, emphasized the significance of Facebook’s older demographics. According to him, opening these platforms to spot Bitcoin ETF ads could notably broaden their reach, capturing the attention of baby boomers who are unfamiliar with cryptocurrency investments.

“Facebook and Instagram may soon allow spot Bitcoin ETF ads… No bigger boomer honeypot than Facebook,” Geraci added.

Facebook user base
Social Media Platforms Active Users. Source: Statista

Likewise, Google recently allowed the promotion of certain cryptocurrency products, including spot Bitcoin ETFs. The crypto community praised this decision, anticipating that it would enhance the visibility of these products to a broader audience.

Succesful Bitcoin ETFs Launch

The introduction of spot Bitcoin ETFs has witnessed a remarkable surge in popularity within the investment community. Their success has prompted increased demands for additional crypto-based spot ETFs.

This rising popularity has, in turn, attracted substantial investments, with January alone seeing two spot Bitcoin ETFs — BlackRock’s IBIT and Fidelity’s FBTC — ranking among the top 10 for total inflows. These Bitcoin ETFs recorded net flows of $2.6 billion and $2.2 billion, respectively.

Read more: How To Prepare for a Bitcoin ETF: A Step-by-Step Approach

GBTCGrayscale Bitcoin Trust$20,526,473,034$20,537,180,963
IBITiShares Bitcoin Trust$3,009,176,768$2,984,840,606
FBTCFidelity Wise Origin Bitcoin Fund$2,586,300,500$2,585,613,855
ARKBARK 21Shares Bitcoin ETF$682,475,500$684,223,422
BITBBitwise Bitcoin ETF$660,350,000$658,793,183
BTCOInvesco Galaxy Bitcoin ETF$304,515,500$305,011,803
BTCWWisdomtree Bitcoin Fund$11,189,150null
HODLVaneck Bitcoin Trust$129,002,000$128,940,549
BRRRValkyrie Bitcoin Fund$113,728,650$113,528,663
EZBCFranklin Bitcoin ETF$61,134,561$60,889,533
DEFIHashdex Bitcoin ETF$17,350,744null
Bitcoin ETFs by Market Cap. Source: The TIE

Moreover, BlackRock’s IBIT and Fidelity’s FBTC have secured positions in the top five list of the fastest ETFs to reach $1 billion in assets under management. This underlines the rapid growth and acceptance of spot Bitcoin ETFs in the financial markets.

Top crypto platforms in the US | February 2024



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Oluwapelumi Adejumo
Oluwapelumi believes Bitcoin and blockchain technology have the potential to change the world for the better. He is an avid reader and began writing about crypto in 2020.