Apple Doubles Down on Privacy, Blockchain Companies Already Ahead

If learning lessons from the past mistakes of others and implementing the required solutions to oneself is considered a wise choice. then Apple certainly should be deemed the wisest of all. It’s not new for Apple to be boasting its privacy features, however this time around, it highlighted the lack thereof in major companies that make up the current technological landscape. Considering the high demand for privacy in today’s time, Apple’s new privacy features are not expected to get an all-positive response, especially from small developers who build applications for its operating system.

Apple Privacy Updates

Most of the announced privacy features either prevent third-party applications to collect user data from Apple devices or deal with rendering more authority to Apple against its competitors. Through the new update, Apple devices will block any applications from tracking user location more than once. This means that any application would need to ask for user consent each time it requires location tracking. It will also prevent user data from being sent to cloud services to be processed. Additionally, Apple announced its own ‘ login with Apple’ option for apps. This should help users prevent any entity, including Google and Facebook, from tracking their activity across applications.

Blockchain Far Ahead in Terms of Privacy

When we talk about blockchain companies, there are two words that instantly come to our mind: transparency and privacy. These two features have been the building blocks of all major companies that are working in the blockchain domain. A perfect example is the Brave Browser that is built over Google’s open source Chromium Project. The browser takes privacy to an all new level by blocking all advertisements by default. It has also recently started sharing its ad revenue by rewarding users in its native Basic Attention Token (BAT) for viewing ads on the browser. Blockchain technology has brought much-needed changes to today’s technological ecosystem by focusing on the privacy that users have been lacking for quite a while. From social media websites to content platforms, we have seen tremendous development of such companies that treat user privacy as a primary goal. While major tech giants like Apple voluntarily exploit user data, it might only be a matter of time before blockchain companies gain wider recognition and adoption to take overthrow the existing kings. Do you think privacy issues will take a toll on today’s major tech companies to boost the adoption of blockchain solutions? Let us know your thoughts in the comments below.