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Former Yuga Labs CEO Retakes Role, Boosting Price Floors of These NFTs

2 mins
Updated by Kyle Baird
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In Brief

  • Greg Solano reclaims Yuga Labs CEO role, appreciating Daniel Alegre's past efforts.
  • Ex-Activision Blizzard COO Alegre led Yuga Labs throughout 2023, advancing metaverse and web3.
  • Yuga Labs' NFT price floors for collections like BAYC and MAYC have jumped as high as 13% today.
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Greg Solano, co-founder of the renowned Bored Ape Yacht Club (BAYC), has announced his return as the CEO of Yuga Labs.

This significant leadership change has coincided with a noticeable uptick in the company’s NFT collections, notably BAYC, which saw a price floor increase of over 13%.

Yuga Labs Welcomes Back Solano as CEO

Solano’s comeback as CEO marks a pivotal shift in Yuga Labs’ trajectory. Under the stewardship of former CEO Daniel Alegre, a veteran of Activision Blizzard and Google, the company made substantial strides in metaverse and web3 gaming.

“Wylie and I are grateful for all the contributions and operational rigor Daniel has brought to the company, and appreciate his thoughtfulness and mentorship over the past year,” Solano expressed in a recent Twitter post.

Yuga Labs, the creator of the wildly successful Bored Ape Yacht Club, has been at the forefront of innovation in the NFT space.

Read more: Bored Ape Yacht Club Explained: What Is BAYC?

The company’s ambitions and the complexity of its work have expanded dramatically, driven by the vision of creating an immersive web3 world. The focus now shifts back to Solano, who brings renewed energy and a “cryptonative focus” to the company. Solano outlined the strategic direction for Yuga Labs under his leadership.

“Looking at what’s ahead for Yuga, we need to execute with a more cryptonative focus across the entire company,” Solano stated.

This includes empowering the BAYC team for greater agility and autonomy. Solano also mentioned interest in enhancing the Otherside experience to what he referred to as the ‘living room of web3.’

Yuga Labs NFT Collections React Positively

The market reaction to these developments has been positive. Yuga Labs’ NFT collections, particularly BAYC, are experiencing a surge in value.

Before the slight uptick today, these collections were wallowing near long-term lows. This was primarily caused by a decrease in NFT interest from the public. In October 2023, this NFT market exhaustion forced Alegre to slash Yuga Lab’s workforce down to 120 employees.

“I realized very quickly that there were a number of projects that, while well-intentioned, either spread the team too thin or required execution expertise beyond our core competencies,” Alegre said in a company message.

Read more: 5 Best NFT Marketplaces You Should Know

A 13% rise in BAYC’s price floor signals strong investor confidence in Solano’s leadership. BAYC’s sister collection, the Mutant Ape Yacht Club, is trailing not far behind with a 9% gain on the day. The company’s Otherside metaverse NFTs are also enjoying slight gains on the day.

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Kyle Baird
Kyle migrated from the East Coast USA to South-East Asia after graduating from Pennsylvania's East Stroudsburg University with a Bachelor of Science degree in 2010. Following in the footsteps of his grandfather, Kyle got his start buying stocks and precious metals in his teens. This sparked his interest in learning and writing about cryptocurrencies. He started as a copywriter for Bitcoinist in 2016 before taking on an editor's role at BeInCrypto at the beginning of 2018.