Sec’s Investor.gov Launches Public Education Campaign Called Investomania

Updated by Ryan James
In Brief
  • The U.S. SEC launched a public service campaign called “Investomania.”
  • The educational campaign is themed like a game show.
  • The primary topics of the new campaign are crypto, memecoins, and easy money.
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The U.S. Securities and Exchange Commission (SEC) launched a game show-themed public service campaign to educate investors of “all ages” about the risks of investing in meme stocks.

The SEC launched “investor.org” in Oct. 2009 with the primary goal of teaching the public to make better investment decisions. According to Traders Magazine, over 40 million users have used the platform, with thousands of them taking quizzes to test their knowledge on different matters.

With the rise of cryptocurrencies, meme coins have risen nonetheless, causing multi-million dollar losses. Furthermore, the U.S. regulator launched a public service campaign to educate the public about the risks of investing in memecoins, the problem with margin trading, and how to avoid easy money fraud.

“As technology evolves, we’re seeing a growing number of investors enter our financial markets,” said Gary Gensler, the SEC Chairman. “With the growing access to markets, it’s as important as ever for investors to take time to educate themselves. I encourage investors to go to Investor.gov for accurate and unbiased investment information.”

The “Investomania” campaign, which looks more like a small game show, features a 30-second TV spot and 15-second informational videos on cryptocurrencies, margin trading, and the risks of easy money.

“We continue to look for creative and memorable ways to reach and educate investors, and we hope this year’s public service campaign, with its lighthearted approach, will attract the attention of all kinds of investors,” said the Director of the SEC Office of Investor Education and Advocacy Lori Schock. “Investors are inundated with a lot of so-called ‘investment advice,’ and we encourage investors to outsmart the chatter by doing their own research and going to Investor.gov for information on how to avoid fraud and invest for their future.”
In addition to investment education, the website has many financial tools and calculators such as a background checker, fund analyzer, retirement tools, saving accounts, etc.

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