NFT Merch: Collectors are now Making the Big Bucks Licensing Them out

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In Brief
  • Collectors who own valuable NFTs are now licensing them out

  • Some of the Bored Apes Collection will soon appear on clothing and apparel

  • If you feel you missed the NFT boat, there are other ways to climb on board

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NFT Merch: There are now multiple revenue streams available to NFT owners. Not only are they cashing in on rising prices (which also fall), but there are also other income opportunities: merchandise.

High-end clothing company FAHQ just announced that they will be using some of the most famous NFTs to plaster all over clothing and apparel. The company signed a multi-year branding deal to use top-tier NFTs in a clothing collaboration. It means all the cool kids will be wearing clothing brandishing Bored Ape #4257, Mutant Apes #18514 and Mutant Apes #18515. And we all know that this will be a thing, however you feel about NFTs.

Bored Ape #4257

NFT Merch: Bored Apes

The NFTs in question are members of the Bored Ape and Mutant Ape Yacht Club collections. They are probably the most popular NFTs on the market. Owners of these NFTs include some really big names: Eminem, Post Malone, Shaq, Serena Williams, Steve Aoki, Snoop Dogg, Neymar, Jimmy Fallon, DJ Khaled, Stephen Curry, Marshmello, Meek Mill and Rich The Kid, just to name-drop a few.

FAHQ will offer limited-edition drops, collections, and collaborations. Customers will need to hold FAHQ’s NFT token in order to obtain access.

Founder of FAHQ Jonathan Long said that he saw the true potential of NFTs several years ago. “I knew they would become incorporated in many industries, including apparel. We have some incredible FX studios working on them right now.”

NFT merch
Mutant Ape # 18515

NFT evolution

Long said that he got hooked on NFTs right before the global COVID-19 pandemic. “It allowed me to focus on this space and go all-in during lockdown. While most were binge-watching Netflix, I was learning as much as I could about NFTs and their future use-cases. I spent two years creating INFLUENCERZ, a NFT-collectible card series, and during that time I was also working on this. I saw access being one of the most widely implemented uses of NFTs.”

FAHQ has wild plans to build their community both online and offline. It also aspires to holding metaverse and in-real-life events.

NFT merch
Mutant Ape #18514

Sneak peeks of the NFT merch along with updates will be posted on the company’s Twitter account.

So if you feel like you missed the boat when it comes to top-tier NFTs, this is a good example of another way you can still get on the gravy train. Or you could just ignore NFT life and get on with whatever it is that you were doing. You kind of want one of those T-shirts, now, though, don’t you? NFT merch feels slightly irresistible.

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Nicole Buckler has been working as an editor and journalist for over 25 years, writing from Sydney, Melbourne, Taipei, London, and Dublin. She now writes from the crazy-amazing Gold Coast in Australia. Nicole first bought Bitcoin in 2013 not really understanding what she was doing. She is an accidental HoDLer.

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