Michael Saylor is keen for other companies to follow Microstrategy’s lead into the Bitcoin industry.
The CEO has just announced two days of online educational events detailing how corporations can add bitcoin to their own balance sheets.
Saylor spent much of the tail end of 2020 grabbing headlines for his company’s ever-growing bitcoin buys. The first publicly-traded company to add BTC to its balance sheet, MicroStrategy has bought more than $1.3 billion worth to date.
Michael Saylor to Help Corporations Follow Him Down the Bitcoin Rabbit Hole
Since announcing his own interest in the leading cryptocurrency, Michael Saylor has been busy extolling the virtues of Bitcoin at every available opportunity.
The MicroStrategy CEO has quickly become a regular fixture on BTC-focused podcasts and uses his Twitter account to bring attention to the digital asset.
#Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy.— Michael Saylor (@michael_saylor) September 18, 2020
As part of his personal BTC marketing efforts, Saylor has even offered to help other corporations take BTC exposure. He recently told Tesla CEO and billionaire Elon Musk that he’d happily reveal how he bought $1.3 billion worth of the cryptocurrency last year.
Saylor is now inviting corporations to an online event focused on Bitcoin. The CEO announced the ‘Bitcoin for Corporations’ sessions via Twitter earlier Tuesday:
On Feb 3 & 4, @MicroStrategy will host Bitcoin for Corporations. Join our officers, industry luminaries & strategic vendors for a free, online, accelerated course in #Bitcoin strategy & tactics to grow your company & create shareholder value.https://t.co/dHYPyWGxbo— Michael Saylor (@michael_saylor) January 12, 2021
As detailed on the MicroStrategy website, a group of BTC industry personalities will join Saylor on Feb. 3 and 4. Together, they’ll explain how, including Bitcoin as a part of a company’s reserves can “create shareholder value.”
Registration for the free online event is now open at the MicroStrategy website. Sessions will run between 1 pm and 6 pm EST.
The two-day program will begin with a discussion on key considerations. These include the importance of BTC versus the global macro outlook, legal issues, and potential accounting concerns.
Day two introduces attendees to notable companies that prospective corporate buyers could work with. These include Binance, Coinbase, Fidelity Digital Assets, and Galaxy Digital.
MicroStrategy Likely Wants Others to Bet Big on BTC
The business analytics software firm first announced its initial buy in August. Over the remainder of 2020, MicroStrategy added to its position, and Saylor announced his own personal BTC investments.
The year culminated with the sale of $650 million worth of convertible senior notes. The company used the proceeds to buy more BTC.
The buys may have inspired other companies to climb aboard. Among those allocating capital to BTC were fintech firm Square, life insurers Massachusetts Mutual, and, more recently, investment bank Morgan Stanley.
Saylor’s efforts to promote Bitcoin might have resulted in Citibank downgrading MicroStrategy stock. The recent price run-up has, however, seen the value of the firm’s BTC holdings boom.
Such a performance, set against an increasingly bleak macro picture, may just make the ‘Bitcoin for Corporations’ event a hit for companies seeking the safe-haven shores of digital hard assets.