Square Pours $50 Million Into Bitcoin, Company’s Stock Price Soars

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In Brief
  • Square has purchased $50 million worth of bitcoin.

  • The company will hold the assets on its balance sheet.

  • The Square (SQ) stock price soared nearly 3% in response.

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If you’re wondering what was behind the change in sentiment in the bitcoin price, which on Oct. 8 flipped from red to green, you might want to thank Jack Dorsey.

Square has purchased $50 million worth of bitcoin, which it says aligns with its mission of economic empowerment. That amounts to 4,709 bitcoins, which the payments company will hold on its balance sheet, taking a page out of the book of MicroStrategy. The allocation represents 1% of Square’s total assets, as of June 30, 2020. Square CFO Amrita Ahuja said in a statement,

“We believe that bitcoin has the potential to be a more ubiquitous currency in the future. As it grows in adoption, we intend to learn and participate in a disciplined way. For a company that is building products based on a more inclusive future, this investment is a step on that journey.”

Catching on Like Wildfire?

The move marks the beginning of what is shaping up to be a trend in corporate America, one that started with MicroStrategy’s Michael Saylor, whose company now holds bitcoin as a treasury reserve asset. While it’s unclear whether it will catch on like wildfire, it could. Galaxy Digital Chief Michael Novogratz  recently praised Saylor for his first-mover moxie, adding that it wouldn’t be long for the next one because it “steamrolls.”

Saylor applauded Square’s Jack Dorsey for his leadership, saying “bitcoin makes a fine treasury reserve asset.”

Source: Twitter

Bitcoin billionaire Cameron Winklevoss also cheered Jack for the influential move, saying that “many other companies will follow and eventually central banks.” Currently, central bank digital currencies are the topic du jour for central banks around the world.

Square Stock Rallies

Square’s stock price rallied nearly 3% on the development, suggesting that its investors are as bullish on bitcoin as the company is.

Source: TradingView

Not everybody was pumped about Square’s deeper commitment to bitcoin, however, with one value investor saying on Twitter,

“If I ever see that on the balance sheet of a company I will sell all shares immediately.”

If the recent moves by Microstrategy and Square are any indication, this investor might find it harder to pick stocks.


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Gerelyn caught wind of bitcoin in mid-2017, and after becoming smitten by the peer-to-peer nature of crypto has never looked back. She has been covering the space ever since. Previously, she wrote about traditional financial services, Wall Street and institutional investing for much of her career. Gerelyn resides in Verona, N.J., just a hop, skip and a jump from New York City.

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