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When To Buy And Sell Bitcoin: 12 Smart Crypto Trading Strategies

10 mins
Updated by May Woods
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Want to buy Bitcoin but don’t know if it’s the right time? Or maybe you’re wondering when to sell Bitcoin and lock in profits before the next dip. Timing the market isn’t easy. However, we have good news. You don’t need a crystal ball; just the right Bitcoin trading strategy.

From spotting the best time to buy Bitcoin to understanding crypto market cycles and using technical analysis, this guide breaks down 12 smart strategies to help you trade like a pro. Here’s how to master buying low and selling high.

KEY TAKEAWAYS
➤ Buying and selling Bitcoin should be done strategically and with thought.
➤ Buy during market corrections and use technical indicators to time your entry and exits.
➤ Never at any point invest more than you can afford to lose. Avoid being in a position where you are forced to exit the market at a loss for liquidity reasons.

When to buy Bitcoin: 6 smart entry strategies

There’s no magic number when it comes to buying Bitcoin. You’re not just looking for a “good price”; you’re trying to avoid buying the top. To pull that off, you need a Bitcoin trading strategy that makes sense no matter what the market’s doing. Let’s break it down:

1. Buying the dip

Everyone wants to purchase BTC at the lowest possible price and sell high, but how do you know if Bitcoin is actually in a buyable dip or just heading lower?

A true dip happens when Bitcoin experiences a temporary pullback in an uptrend; a bear trap is when it fakes a recovery before falling further.

When to sell or buy Bitcoin using trends: TradingView
When to sell or buy Bitcoin using trends: TradingView

Pro tip: A dip isn’t a dip unless Bitcoin is bouncing off key support levels with strong trading volume. If BTC is making lower lows, it’s not a dip; it’s a potential trend reversal.

When it works: Buying near support and resistance levels when Bitcoin is still in a long-term uptrend.

When it fails: Buying without confirmation; if market sentiment is bearish and volume is low, the “dip” could keep dipping.

2. Using technical indicators to time your entry

Bitcoin price indicators can help confirm if it’s a good time to buy, if you know how to read them correctly.

  1. RSI (Relative Strength Index): Below 30 means BTC is oversold and might be due for a bounce.
  2. Moving Averages (MA & EMA): If BTC is above the 50-day and 200-day moving averages, it’s in a strong trend.
  3. MACD crossover: A bullish MACD crossover can signal the start of an uptrend.

Pro tip: Never rely on a single indicator. Use trading volume and market sentiment as confirmation before entering a trade.

When it works: When multiple indicators align — for example, RSI is low, MACD crosses bullish, and BTC is bouncing off a key support level.

When it fails: When indicators give mixed signals; like RSI being low but Bitcoin price trends still showing weakness.

When to sell or buy BTC using multiple indicators : TradingView
When to sell or buy BTC using multiple indicators: TradingView

3. Buying during market corrections vs. crashes

Not all dips are the same. A market correction (10-20% drop) is a normal part of a bull run, while a crash (30%+ drop) could signal deeper problems.

  1. Corrections: Healthy pullbacks in a strong market, often caused by profit-taking.
  2. Crashes: Triggered by panic selling, liquidations, or major macro events.

Pro tip: If Bitcoin breaks below a major support level and keeps falling, it’s not just a correction; it could be a trend reversal.

When it works: Buying during a pullback in a bull market, when Bitcoin volatility is high but the macro trend (broader trend) remains intact.

When it fails: Buying too early in a free-falling market with no signs of recovery. To sum up, never catch a falling knife.


When to sell Bitcoin seeing a market correction: TradingView
When to sell Bitcoin seeing a market correction: TradingView

4. Buying based on fundamentals

Focusing on Bitcoin adoption trends and on-chain analytics to time your buys is a tried-and-tested strategy. Here are a few key pointers:

  1. Institutional accumulation: Big players buying BTC is often a bullish signal.
  2. Network growth: More active wallets and transactions indicate long-term demand.
  3. Hash rate trends: A rising hash rate means a stronger, more secure network.

Pro tip: If long-term holders (whales) are accumulating Bitcoin, it’s a good sign — but if they’re offloading BTC, you might want to wait.

When it works: Buying when on-chain data shows increasing network activity and whale accumulation.

When it fails: Buying when BTC is pumping purely on hype, with no real demand backing the price action.

When to sell or buy Bitcoin using network activity: Santiment

When to sell or buy Bitcoin using network activity: Santiment

5. Using market sentiment and volume analysis

Sentiment can be a powerful trading tool if you know how to read it.

  1. Fear & Greed Index: Extreme greed = possible top. Extreme fear = potential opportunity.
  2. Funding rates: High funding rates mean excessive leverage — usually a sign of an incoming correction.
  3. Trading volume: A price move backed by strong volume is more reliable than one with low volume.

Pro tip: Never buy Bitcoin just because people are panicking or hyped. Always combine sentiment analysis with technical confirmation.

When it works: Buying when sentiment is overly bearish, but Bitcoin technical analysis signals a recovery.

When it fails: Buying just because the Fear & Greed Index is low, without confirming the trend.

BTC/USD average: Coinalyze
BTC/USD average: Coinalyze

6. Choosing the best time of the week to buy BTC

Does it really matter what time or day you buy Bitcoin? Some traders believe so.

  1. Weekends: Lower liquidity = potential flash crashes and quick dips.
  2. Mondays & Fridays: Institutional moves can create big price swings.
  3. Late-night hours: Bitcoin often sees low-volume dips overnight.

Pro tip: If you’re a short-term trader, historical Bitcoin price trends suggest buying during times of lower liquidity.

When it works: Buying when liquidity is low, allowing for better entries.

When it fails: If BTC is in a strong trend, small timing differences won’t make much impact.

When to sell Bitcoin: 6 key exit strategies

Buying Bitcoin is relatively easy. But knowing when to sell Bitcoin is the real challenge. Sell too early, and you leave money on the table. Sell too late, and you risk watching your profits disappear. 

Here are a few strategies to help:

1. Selling at resistance levels

Every Bitcoin run ends eventually. There always comes a price level where selling pressure builds up, and BTC struggles to move any higher. These resistance levels are where smart traders take profits instead of hoping for “one more pump.”

sell at resistance
When to sell Bitcoin if resistance is breached: TradingView

Pro tip: If Bitcoin reaches a major resistance level with declining trading volume, it might be losing momentum. Selling at resistance is often safer than waiting for confirmation of a downtrend.

When it works: Selling when Bitcoin approaches historical resistance levels and shows signs of rejection.

When it fails: Selling too early before BTC breaks resistance and continues rallying.

2. Using technical indicators to exit smartly

Just like they help with entries, Bitcoin technical analysis tools can tell you when to get out before a downtrend starts.

  1. RSI overbought conditions: When RSI is above 70, Bitcoin may be overvalued.
  2. MACD bearish crossover: When the MACD line crosses below the signal line, it signals weakening momentum.
  3. Divergence: If the price is making higher highs, but the RSI is making lower highs, a reversal might be coming.

Pro tip: Don’t wait for Bitcoin to fully crash before selling. If multiple indicators align, it’s often better to sell in phases rather than all at once.

When it works: Selling when RSI is overbought, MACD is bearish, and trading volume is decreasing.

When it fails: Selling just because RSI is high, but BTC is still in a strong uptrend with increasing volume.

When to sell Bitcoin tracking divergence: TradingView
When to sell Bitcoin tracking divergence: TradingView

3. Selling in bull markets vs. panic selling in dips

Not every dip is a reason to panic, but not every rally lasts forever. The key is taking profits gradually instead of panic selling.

  1. Bull markets: Sell in phases — instead of dumping everything at once, offload small portions as BTC climbs.
  2. Bear markets: Avoid panic selling at extreme lows — if you’re already deep in losses, waiting for a recovery might be better.

Pro tip: If Bitcoin is parabolic (rising too fast, too quickly), it’s usually a sign that a correction is near. Taking small profits at regular intervals is a safer approach than waiting for the absolute top.

When it works: Selling when Bitcoin is overheating in a bull market but still holding some in case of further upside.

When it fails: Panic selling after a small dip in a strong market, only to see BTC recover soon after.

4. Setting stop-loss orders to protect profits

Crypto moves at breakneck speeds. If you’re not careful, gains can go poof overnight. That’s why experienced traders use stop-loss orders to automatically sell Bitcoin if prices drop past a certain level.

  1. Regular stop-loss: A fixed price where your BTC sells automatically to limit losses.
  2. Trailing stop-loss: Moves up as BTC rises, locking in profits while keeping the upside open.
when to sell Bitcoin using stop loss: TradingView
when to sell Bitcoin using stop loss: TradingView

Pro tip: Place your stop-loss below key support levels — not right at them. If BTC briefly dips but recovers, you don’t want to get stopped out too early.

When it works: Setting a stop-loss below support levels in case of a market downturn.

When it fails: Placing a stop-loss too tight, getting stopped out before Bitcoin resumes climbing.

5. Focus on institutional traders and whales

Retail traders tend to dump everything at once. However, whales and institutional traders approach selling Bitcoin a tad differently:

  1. OTC (Over-the-Counter) trades: Big players sell directly to buyers instead of dumping on exchanges.
  2. Sell walls: Placing large sell orders slowly instead of all at once.
  3. Distribution phases: Selling gradually over time to avoid shocking the market.

Pro tip: If trading volume spikes but price stays flat, whales might be distributing Bitcoin. If whales are selling, it might be time to consider your exit strategy too.

When it works: Selling when whales start distributing BTC and Bitcoin price indicators show signs of weakness.

When it fails: Selling just because you see one big sell order — not all whale moves mean a crash is coming.

6. Be aware of the tax considerations while selling

Selling Bitcoin isn’t just about market timing; it’s also about tax efficiency. 

  1. Short-term vs. long-term gains: Holding Bitcoin for over a year usually means lower taxes.
  2. Tax-loss harvesting: Selling at a loss to offset other taxable gains.
  3. Tax-friendly jurisdictions: Some countries have zero crypto tax. This is worth knowing more about if you trade large volumes.

Pro tip: If you’re unsure about taxes, check with a crypto-savvy tax professional before selling, not after.

When it works: Selling in a way that minimizes tax liabilities while still taking profits.

When it fails: Selling impulsively without considering capital gains taxes and getting hit with unexpected tax bills.

Bitcoin isn’t about “diamond hands” vs. “paper hands” — it’s about smart hands. Selling at the right time means balancing technical analysis, market cycles, and risk management in crypto to maximize gains without emotional decision-making.

Top mistakes to avoid in Bitcoin trading

Now that we’ve walked through when to buy and when to sell Bitcoin, one thing is obvious. Most people don’t mess up because of bad strategies. They mess up because they ignore them.

Here are five common mistakes that trip up even the smartest traders. Avoid these, and you’re already ahead of the game:

  1. Buying during extreme FOMO
  2. Ignoring technical and fundamental signals
  3. Overtrading with high-leverage
  4. Selling too early or too late without a plan
  5. Changing your strategy mid-trade

So, when should you buy Bitcoin?

You don’t need to be perfect; you just need to be strategic. The best traders know when to buy Bitcoin, when to sell Bitcoin, and, most importantly, when to sit back and do nothing (like right now)!

Whether you’re riding the wave of a Bitcoin halving, tracking market sentiment, or using tools like RSI and MACD for entries and exits, the secret isn’t timing the top or bottom — it’s avoiding those little mistakes in between. So take profits without guilt. Be patient when the market is cold, and never stop educating yourself.

Disclaimer: This article is for informational purposes only and should not be considered investment advice. Always do your own research (DYOR).

Frequently asked questions

How can you avoid emotional trading during volatile Bitcoin moves?

What tools can you use to automate your Bitcoin trading strategy?

Can you buy Bitcoin in small amounts regularly instead of timing the market?

Where can you track what whales and institutions are doing with Bitcoin?

How do spot and futures trading in crypto differ?

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Ananda Banerjee
Ananda Banerjee is a technical copy/content writer specializing in web3, crypto, Blockchain, AI, and SaaS — in a career spanning over 12 years. After completing his M.Tech in Telecommunication engineering from RCCIIT, India, Ananda was quick to pair his technical acumen with content creation in a career that saw him contributing to Towardsdatascience, Hackernoon, Dzone, Elephant Journal, Business2Community, and more. At BIC, Ananda currently contributes long-form content discussing trading...
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