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Kraken
Lifecycle Campaign Developer
at Kraken
9 months ago | 1175 views | Be the first one to apply

Lifecycle Campaign Developer

Full-time
Remote
Per year
$80,000 To $225,000

About the company

Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.

Job Summary

The Opportunity

📍Build and deploy on messaging campaigns across email, push, and in-app (web/app) messages; as well as audience segments based on the business logic provided by requestors 📍Implement copy and creative tests, and provide design and copywriting input ad-hoc to optimize engagement & conversion 📍Collaborate with internal partners for QA and approvals - sending test emails/push to requestors and coordinating with product teams in designing and QA-ing in-app messages 📍Attend team meetings to understand priorities and conduct campaign reviews with relevant stakeholders 📍Apply learnings from historical campaigns and help ideate on campaign testing roadmap for each customer journey towards optimization based on campaign and business KPIs

Skills you should HODL

📍2-5 years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.) 📍Intermediate knowledge of HTML/CSS coding 📍An understanding of performance metrics as well as business/marketing analytics 📍Strong organization and project management skills 📍Strong crypto conviction and familiarity with our product offerings

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