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Investors Furious as Rockefeller-Backed TWEE Suddenly Plunges 95%

4 mins
Updated by Ryan Smith

In Brief

  • A token launched by e-commerce platform Tweebaa reached an $81 ATH then suddenly fell to $5
  • TWEE boasted an endorsement from David Rockefeller's great nephew Steven Rockefeller Jr.
  • Angry Chinese investors are calling the police after suffering huge losses
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Crypto investors holding the TWEE token have suffered severe losses after it suddenly plunged 95 percent during trading on September 4.
The relatively little-known crypto, which is listed on BitMart, had previously enjoyed a meteoric rise throughout 2020, moving from $0.70 in February to an all-time high (ATH) touching $81 on August 31. The token was launched in 2019 by Tweebaa, a social e-commerce platform enabling marketers and vendors to list, recommend, and sell physical and digital products in the mold of WeChat, Himalaya, Zhihu and Weidian. Promising to reach over 100 million users in 2020, Tweebaa claimed, among other things, to have a recommendation from Steven Rockefeller Jr, a 5th generation member of the Rockefeller family and great-nephew of David Rockefeller.
Amazingly, a fact-check on this claim brings up a video on Tweebaa’s YouTube channel showing a man identifying himself as Steven Rockefeller Jr., endorsing the platform and making reference to his “great uncle.” At press time, it was impossible to verify whether the individual is actually who he claims to be. This is just the start of an unlikely story involving a so-called ‘aircoin,’ apparently backed by real-world utility and reputable personalities. The untrackable coin rose steadily for 9 months, only to completely fall off a cliff and leave investors holding the bag.

TWEE’s Meteoric Rise and Fall

According to Tweebaa’s whitepaper, its founding team includes Margaret Wang, a Chinese-born Canadian DRTV shopping presenter, Kevin Harrington, a former “Shark” from reality TV series “Shark Tank,” and Denis O’Brien, a two-time Emmy winning director. Debuting on BitMart at $0.06 on December 19, 2019, TWEE rapidly gained popularity, raising hundreds of millions of dollars from crypto investors. By February 2020, its price had risen more than tenfold to $0.70, making it one of the quickest growing coins on the entire market. By July, it had hit $3, and this was when it started to take off. Between July 3 and August 30, TWEE rocketed up from $3 to just under $81, leading to a series of self-congratulatory posts boasting that the token could go as high as $500. Suddenly without warning on September 4, TWEE tanked spectacularly, falling from $81 to $5. By September 6, it fell as far as $1.60 before paring back to $4.
Source: CoinGecko

Furious Investors Left Holding the Bag as Tweebaa Launches New Token

Immediately after this crash, BitMart restricted over a dozen trading accounts for unusual activity, and Tweebaa quickly put out a tweet telling token holders to keep holding their TWEE, assuring them that the crash was caused by a malicious external attack. Shortly thereafter, the company released an official announcement claiming that it had spent 30 million USDT in an unsuccessful attempt to protect TWEE’s value. In a bizarre twist, the same blog post contained an announcement for a new Tweebaa token called BUCK,
in order to promote the healthy operation of the big ecology of Tweebaa.
Predictably, TWEE holders reacted with fury as the project, which claimed to have received over $20 million in funding, seemingly went up in smoke. Chinese blockchain journalist Colin Wu reports that following the crash and subsequent assurances from Tweebaa and BitMart, a number of Chinese investors who saw their profits evaporate began reporting to the police, demanding that Tweebaa pay the ATH value for their TWEE tokens. Since cryptocurrency, by nature, is ungoverned and decentralized, without Chinese state approval, it remains to be seen how the issue will be resolved.

External Attack or Aircoin Scam?

Tweebaa continues to insist that the September 4 incident was externally instigated and that its plan for TWEE has always focused on the long-term. The evidence, however, appears to disagree with this, for two key reasons: the coin supply and BitMart’s full transparency in dealing with the matter. According to the TWEE whitepaper, the team behind the platform maintains control over effectively 99.5 percent of TWEE tokens, with 49.6% held directly by the team and 50% reserved for mining. Mining of TWEE tokens requires approval, and at the time of the crash, no one had ever actually mined them.
Source: TWEE whitepaper
This narrows down the list of possible entities behind the attack to just the Tweebaa project team itself and/or BitMart. Considering that BitMart is a regulated Money Services Business under the U.S. Financial Crimes Enforcement Network, and therefore has a vested interest in maintaining regulatory compliance, this possibility seems unlikely. This only leaves the Tweebaa project itself, which fits every parameter for the quintessential aircoin scam. Apart from using the “bulldozer” marketing tactics of a typical aircoin, including airdrops and breathless media announcements strategically timed to inflate the market, TWEE is also listed on just one exchange. This is a typical tactic of aircoins because centralization makes it easier to control the demand in addition to the supply that the project team already controls. The biggest smoking gun of all, however, is the fact that right after suffering a 94% crash, the project team’s response was to market another coin to its existing investors. On the basis of the available evidence, it is fair to say that we have probably just witnessed one of the most spectacular aircoin scams of 2020.


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