The music industry is facing a revolution after an anonymous creator submitted an AI-generated song for Grammy consideration. This track uses artificial intelligence (AI) to imitate the voices of pop icons Drake and The Weeknd. However, they were not involved in the production.
The song found new life on social media after record labels blocked it. In a few months it amassed millions of listens and ignited a debate about the role of AI in music’s future.
AI Track Uses Vocal Filters to Mimic Artists
Ghostwriter, while maintaining anonymity, has been actively engaging with industry figures, stirring discussions on AI’s potential in music creation.
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Harry Mason Jr., Recording Academy CEO, acknowledged the need to address the implications of AI in music. Subsequently, he expressed admiration for Ghostwriter’s work. Mason confirmed the track’s eligibility for the Grammy.
“It’s absolutely eligible because it was written by a human,” said Mason.
Ghostwriter’s latest offering, “Whiplash,” uses AI vocal filters to mimic rappers Travis Scott and 21 Savage. Then, in a bold move, they released it on social media platforms, bypassing traditional streaming services. Alongside this, the track was accompanied by an invitation for collaboration, with the intention of showcasing the potential of AI voice filters.
Track Nominated for Best Rap Song and Song of the Year
“Heart on My Sleeve” has been nominated for Best Rap Song and Song of the Year at the Grammy Awards. Consequently, the Academy will have to consider the song’s commercial availability as per Grammy rules. Looking ahead, Ghostwriter foresees artists licensing their voices, securing fair pay, and exploring the creative and business potential of AI voice filters.
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Ghostwriter’s AI-assisted tracks are pushing music’s boundaries, sparking debates on intellectual property and the role of AI in the industry. The Grammy’s consideration of “Heart on My Sleeve” signifies the growing acceptance of AI in music and its potential to reshape the industry.
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