The Singapore edition of Vogue magazine plans to release an NFT series this fall to broaden community engagement.
Fashion magazine Vogue steps into the NFT arena with its Singapore edition by releasing a series of NFTs as “mystery boxes”. The series launches on the Binance NFT as a feature of the magazine’s September issue released in Singapore.
Michael von Schlippe, the president of Media Publishers, the publisher of Vogue, commented on the development. “We are excited to launch the first series of Vogue Singapore mystery boxes on Binance,” he said. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands.”
The NFT mystery boxes contain artwork which captures the sunrise in 10 major international cities. Along with that, a Vogue astronaut will be seen exploring the featured cities. The available cities include Hong Kong, London, Milan, New York, Paris, Rio de Janeiro, Seoul, Shanghai, Sydney and Tokyo.
For serious collectors who collect all 10 cities, a secret link will be provided for the opportunity to snatch up the 11th limited edition box. This secret box contains the Singapore sunrise NFT. Binance Smart Chain-powered RARA marketplace hosts the 11th mystery box.
NFTs Take the Fashion Industry By Storm
Vogue Singapore is only the latest major brand in the beauty and fashion industry to hop on the NFT craze.
Last month two of the industry’s most iconic brands found ways to incorporate NFTs into their product strategy. NARS makeup teamed up with three artists to create an NFT art series based off of their famous “Orgasm” line.
Iconic designers Dolce & Gabbana also dropped NFTs this summer. Their collection blended digital fashion and the history of Venice.
For Vogue Singapore, this new avenue of digital output is in an effort to engage with a broader community. Von Schlippe wants this to be the beginning of Vogue and crypto. “The mystery boxes will serve as a continuous process to engage the crypto community and allow them to interact with Vogue in a new format.”
The new mystery boxes are a result of a collaboration with Brytehall, a premium NFT platform. Brytehall launches in September.
It’s no surprise this announcement comes out of Singapore, as the city continues to be a haven for crypto-minded investors and enthusiasts.