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UAE Pro League Teams Up With Chiliz to Bring Web3 for Fans

2 mins
Updated by Harsh Notariya
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In Brief

  • The UAE Pro League partners with sports blockchain provider Chiliz for a multi-year deal.
  • The collaboration will initially focus on a Web3-powered fantasy football game and collectibles.
  • The partnership highlights the adoption of blockchain technology in the sports industry.
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On April 18, 2024, Chiliz, the blockchain provider for the sports industry, announced a partnership with the UAE Pro League (ADNOC Pro League), the premier professional football league in the United Arab Emirates.

This multi-year agreement aims to elevate the league’s global profile through innovative Web3 technologies.

UAE Pro League Embraces Web3 with Chiliz Partnership

The partnership will initially focus on a new Web3-based fantasy football game. They plan to offer fans a unique and immersive experience powered by blockchain technology.

Additionally, the UAE Pro League and Chiliz will release exclusive game-scored balls authenticated on the blockchain. This gives fans a new way to own a piece of football history. Further distribution details for these coveted items will be announced soon.

Read more: What Is Chiliz (CHZ)? How Does This Crypto Elevate Fan Engagement?

“This multi-year agreement aiming to bring groundbreaking technologies to our fans,” Waleed Ebrahim Alhosani, CEO of the UAE Pro League, said.

Alexandre Dreyfus, CEO of Chiliz and, expressed similar enthusiasm.

“Collaborating with the UAE Pro League is key milestone for Chiliz as we continue to pioneer the integration of web3 technologies in football,” Dreyfus stated.

The partnership’s first phase will center on the Web3 fantasy football game, offering several potential benefits for the UAE Pro League and its fans.

Firstly, Web3 games often feature novel play-to-earn (P2E) elements and ownership of in-game assets, fostering deeper fan involvement and a sense of genuine participation. Secondly, blockchain technology transcends traditional borders, potentially attracting a wider worldwide audience to the UAE Pro League.

Finally, digital assets like the exclusive game-scored balls can generate additional revenue for the league, opening up new financial possibilities.

Chiliz has previously collaborated with major football clubs like Arsenal and Paris Saint-Germain.

Read more: Chiliz (CHZ) Price Prediction 2024/2025/2030

Chiliz (CHZ) Price Performance.
Chiliz (CHZ) Price Performance. Source: BeInCrypto

Despite its high-profile announcement with the UAE Pro League, Chiliz’s native token (CHZ) has not seen a corresponding price boost. Currently trading at $0.10, CHZ has experienced a 0.41% decline in the past 24 hours.

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Lynn Wang
Lynn Wang is a seasoned journalist and content creator with over eight years of experience in digital marketing and cryptocurrency journalism. Her expertise lies in SEO strategy, blockchain technology, and Web3, where she has consistently delivered impactful content initiatives and engaged audiences effectively. Since January 2022, Lynn has been at the forefront of content and community efforts for BeInCrypto Indonesia. Under her leadership, the platform has witnessed remarkable growth,...