- The calendar emoji on Apple products displaying July 1 – the day in 2002 that Apple announced its iCal calendar application for macOS, and
- Microsoft displaying the various Mahjong tile emojis.
Twitter and the Emoji BandwagonTwitter is no different, having jumped on the bandwagon with their own personalized emojis. Known as “hashflags,” the company introduced them during the 2010 World Cup, as a way to show support for the national teams. Hashflags are automatically generated when you type in the appropriate hashtag. “seven-figure” sum. This would usually, of course, be part of a full marketing package, including Promoted Trends, Promoted Moments, and Promoted Tweets, among other services. In early 2020, Bitcoin became the first cryptocurrency to have its own hashflag. Personally created and endorsed by Jack Dorsey himself, it caused quite a stir in the financial and crypto world. Notably, he also flagged Twitter’s endorsement to the Unicode developers, arguing that it should be added as a standard emoji.
CRO Buys Its Way Into the Twitter UniverseWhich brings us to the latest development: the creation of CRO’s hashflag. However, this second endorsement is notably different. Crypto.com’s coin is backed by a private company whose owner is unknown and has limited input. Contrast this with Bitcoin, which is decentralized. In other words, the hashflag would have been the result of a paid marketing campaign. Naturally, some critics question Twitter’s decision to include CRO:
What’s more, Larry Cermak may actually be underestimating the sum of money involved. Or perhaps, Jack Dorsey may be promoting crypto-partnerships on the cheap. It could be his way of helping popularise different coins. Cermak’s point remains credible, though. Is CRO really the second-most notable token after Bitcoin. And why is crypto.com investing so much in its marketing campaign? Surely networks like Ethereum, Ripple, or Bitcoin Cash would be ahead in that particular queue? It may leave crypto.com open to some form of public embarrassment.
Not gonna lie, it's pretty hilarious that #CRO got the second Twitter emoji after #BTC. Apparently, it doesn't take much more than to commit to more than $50,000 of ad spend and you usually get it. Still absurd— Larry Cermak (@lawmaster) June 11, 2020
In a further tweet, Larry also questioned what this means for the future of hashflags. With the floodgates now open, will we see every coin with their own personalized Twitter emoji? Keep in mind that it would only be available to companies with the financial clout – which is obviously antithetical to the open-source, decentralized, and collaborative nature of the cryptocurrency community. Will this be the new battleground for the most popular cryptocurrency? Watch this space and check your hashflags.
Will there now be Twitter emoji pumps???— Larry Cermak (@lawmaster) June 11, 2020
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