Excited by the success and money that non-fungible token creators (NFTs) have received for their digital arts, Bernard Planche, a French truffle grower, didn’t think twice before running into the backyard to dig up one of his biggest truffles. He already had a plan for the truffle’s destiny: to make it into an NFT.
The sale takes place on OpenSea and the winner will have two options to pay for the truffle – in cryptocurrencies or in regular cash. The buyer will take ownership of the giant truffle, but that’s not all. They will also get an NFT to prove its authenticity, plus a copy of the physical certificate.
If you want a giant truffle in your life, you better make haste, because the bidding ends today.
The blurb on OpenSea says, “The winner of the auction will be invited to enjoy a private day of truffle-hunting demonstrations (searching for truffles with dogs or pigs) in Saint-Cirq-Madelon, in the Périgord, Bernard Planche’s estate. The day will end with a meal on site with the Surprise du Chef!”
The truffle is the most appreciated edible fungus in the world. It weighs, on average, between 2 and 18 ounces. But Planche’s truffle is three times that size. It is not the largest truffle in the world, but its characteristics make it super rare.
Bernard’s idea is not only to make money, but to prove to the consumer that his giant fungi is legit. And this is exactly what the blockchain is for.
He explained that he wanted to demonstrate how new technologies can be used to support and even strengthen long-standing cultural traditions.
Tokenization has reached the food market
Auctioning a truffle as an NFT is a novelty, but edibles have been part of the NFT world for some time. The goal of producers is not only to make money, but to prove the authenticity of their products. Therefore, several startups are using blockchain to promote their gastronomic exercises. Among the best-known establishments are Boston LegitFish, which has been using technology to trace its products since 2018. Ecogistix has also been doing this for at least half a decade.
A recent Burger King campaign had QR codes tethered to six million meal boxes. Scanning the codes unlocked a digital collectible. If you collected all of the NFTs, there would be a bonus, like having a phone call with a celebrity that was endorsing the campaign. Celebs on the roster included media personality LILHUDDY, Brazilian singer Anitta, and American rapper Nelly.
A lot of individual restaurants are jumping on the NFT bandwagon. Gary Vaynerchuk, founder of restaurant reservation service Resy, said that by 2023 he will open the world’s first NFT restaurant, the Flyfish Club.
The Flyfish Club claims to be the world’s first members-only private dining club. Membership is purchased on the blockchain as an NFT. The token-holder gets access to the restaurant and can go to different culinary, cultural, and social experiences.
Fellow foodies, this is your time of glory in NFT world. Report back once full.
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