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Toilet Paper Brand Charmin Enters NFT Mania With Own Collection

2 mins
Updated by Anirudh Tiwari
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In Brief

  • Toilet paper brand releases their own NFTs
  • The proceeds will go to the Direct Relief Charity
  • The NFTs have currently raised $1.85 Ethereum
  • promo

Non-Fungible Tokens (NFTs) continue to be the talk of the town during this crypto bull run. As Charmin, a toilet paper brand enters the market with its very own NFTs appropriately called NFT(P)s.

Toilet paper brand Charmin has decided to create and sell their very own line of NFTs. Yes, you read that right!

The brand has launched its own NFTs for sale on the popular NFT platform Rarible. In a Twitter announcement, the company refers to digital art as NFT(P). Charmin stated, “Sometimes a better bathroom experience goes beyond the seat, that’s why we’re rolling out the first-ever NFT art by a toilet paper brand!”

The collection features five NFTs up for auction. At the time of writing, the auction price for all five totaled 1.85 Ethereum. 

However, the NFT release should not be taken too seriously. The company announced that all proceeds would be donated to Direct Relief. 

Adoption Keeps Spreading

NFTs are quite clearly one of the most hyped parts of the current crypto ecosystem. The digital art space has been growing faster than any other part of the industry, with the likes of digital artist Beeple, who recently sold an NFT for a record $69 million. It’s no wonder everyone wants to get in on the action. 

Beeple sold an NFT for $69 million - The Verge
Beeple NFT. Source: The Verge

The recent surge in popularity towards NFTs has seen the widest, most diverse group of people and companies enter the market. From musicians to sports superstars, everyone is entering the market. Most recently, rapper and co-founder of failed music gig Fyre Festival Ja-rule joined the market. Ja-rule is selling a physical NFT of a Fyre Festival oil painting. 

Musk NFT Currently Over $1m at Auction

Elon Musk is also auctioning off a Twitter. The tweet is a song about NFTs. Essentially as the billionaire puts it  – “I’m selling this song about NFTs as an NFT.”

While the launch of NFTs by popular fast-food chain Taco Bell last week might have topped the list in terms of most ridiculous NFTs, Charmin has clearly taken the cake with their toilet paper-related NFTs. 

The good news is that most of the major companies releasing NFTs are donating all the proceeds to charities. 

The NFT space will continue to grow, and it is very likely we see more companies launch NFTs in the future. 

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Ryan Boltman
Ryan Boltman is a managing editor at BeInCrypto, specializing in the crypto markets with a strong focus on technical and on-chain analysis across a broad spectrum of digital assets. His areas of expertise include Layer-1 and Layer-2 solutions, artificial intelligence (AI), real-world assets (RWA), decentralized finance (DeFi), decentralized physical infrastructure networks (DePIN), meme coins, and altcoins. Before his current role, Ryan contributed to Blockchain.com as a customer success...
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