Cross-platform Non-Fungible Token (NFT) ecosystem, Terra Virtua is the latest addition to Binance’s Innovation Zone. Hours after the announcement, its native token, TVK, rallied upwards, gaining 43%.
According to a Feb 26 announcement by the exchange, the self-proclaimed first immersive digital collectible platform, Terra Virtua Kolect, has been added to the Binance Innovation Zone. It commenced trading at exactly 9:00 AM (UTC). Two pairs (TVK/BTC and TVK/BUSD) are currently available for trading.
Terra Virtua CEO, Gary Bracey reacted to the news in a medium article shared by the project. He said:
“We see this as validation of what we are doing. Terra Virtua is poised for great things and a Binance listing means our TVK token is accessible to everyone.”
Its co-founder and CTO, Jawad Ashraf also commented, saying:
“This milestone is a significant indicator of the growth of the NFT space, with Terra Virtua helping lead the way”
Prior to this milestone, Terra Virtua Kolect (TVK) was available for trading on Bilaxy and Bitmax. The project has an average daily trading volume of $42.5 million and is ranked 359 in the global crypto rankings, according to CoinGecko.
TVK Rallies by 43% Following Binance Listing
TVK is off to a flying start after Binance opened trading for its BUSD and BTC pairs. Statistics from CoinGecko also show that its trading volume in the past 24 hours is up 100%. Over $58 million worth of TVK traded during the same period.
The token price also rose significantly following the announcement. It hit an all-time high of $0.9750, though it has retraced since then. TVK’s mercurial rise further highlights the mainstream attention that NFTs have garnered recently.
Binance claimed that it received no listing fee for the new addition.
Binance Innovation Zone
Binance started its Innovation Zone in September of 2020. The service claims to allow traders access to new and innovative projects with potential. It wants to strike a competitive balance between tokens listed on its exchange (proven and popular projects) and those pinpointed as the future of the cryptosphere.
Binance requires that Innovation Zone traders conduct a questionnaire before they can trade.