Stellar Lumens (XLM) has just released a new website for its cryptocurrency. As the worst-performing cryptocurrency of all the high market capitalization coins, Stellar is hoping to regain some lost momentum.
Stellar has officially updated its website. “Borderless. Limitless. Powerful” reads the home page, which describes Stellar as an ‘open network for storing and moving money.’ However, the cryptocurrency has its work cut out for it. Among all leading high market cap coins, Stellar has by far done the worst in 2019 losing -38% since the beginning of the year.
Is a New Website Enough?
The new website is clean with a simple, easy-to-understand interface which is meant to entice new users. Right on the home page, Stellar also mentions that IBM’s World Wire is powered by the cryptocurrency project. The website is filled with developer tools like Stellar’s SDKs and community channels for building open-source projects atop the network.
With the new website, it seems that Stellar is taking a fresh angle to its marketing approach. For one, the team is focusing on the cryptocurrency’s ease-of-use and how readily convertible it is with other real currencies. Moreover, the company is pushing the angle that Stellar is best-suited for cross-border payments, with transactions taking just 5 seconds at the cost of a fraction of a penny.
Stellar’s marketing approach relies on three key concepts:
- Global: Stellar aims to be ‘reliable money,’ especially in places where local currencies are uncertain and/or unstable.
- Active: Stellar boasts strong support from dozens of financial institutions. The company also wants to stress that thousands of individuals use the network to settle payments currently.
- Open: With open-source code, the Stellar network is public. It’s been live and in use for over three years, which is a major advantage it has over its competitors.
Whether or not Stellar can live up to these expectations is another topic entirely. There have been little to no Stellar developments as of late, largely minor marketing pushes and some redesigns. Many Stellar holders are hoping this website redesign is just a taste of a new marketing push, but the future remains uncertain. At the time of writing, the cryptocurrency is trading at $0.066 per coin.
Stellar Airdrop Scheduled for September 1
Last month, Binance announced support for staking on Stellar. The leading cryptocurrency exchange also said they would be airdropping an additional 9,500,000 XLM ($775,000 USD) to those who stake on the platform. The airdrop is scheduled to occur for September 1, 2019.
Do you believe Stellar is trying to reorganize itself for a new marketing push? Let us know your thoughts in the comments below.