No matter where you look and no matter what others say, Bitcoin (BTC) is still king — and it will likely remain that way for a long time.
Take any popular keywords research tool, for example. The most optimistic numbers (for the altcoins at least) would still give us a significant gap between the top cryptocurrency and everyone else:
If we add Bitcoin, BTC, and XBT together, we come up with 3,786,500 monthly Internet searches, as per Estibot.com — an Internet marketing company and keywords research service provider. Ethereum (ETH) is halfway down the road with 1,838,100 monthly web searches.
Other similar data tell an even more compelling story:
According to Keywords Everywhere, the service used in Raman Shalupau’s tweet (above), Ethereum is light-years away from the top spot — having just over six percent (Ethereum + ETH keywords) of the search volume Bitcoin usually brags about on a monthly basis.
If the six million plus number would be accurate, then Bitcoin could very well end up in a Top 100 Google monthly search query list in the United States.
The truth — if there is such a thing in the keywords research business — is somewhere in the middle. There isn’t a single search tool that can accurately draw the big picture, but comparing multiple can help us chart a decent map.
What does the map show us? Bitcoin still has search volume, one year after the start of the infamous crypto winter — but what about the other cryptocurrencies?
Tether Is Trending (And That’s Not A Good Thing)
Apart from Ethereum, there is a surprising search query right at the top — in third place.
Since the parabolic cryptocurrency run in 2017, mainstream media covered the Tether story at length. Unfortunately, the top stablecoin became famous for all the wrong reasons: failed audits, shady business strategy, and a lack of transparency.
Recent developments have fueled the fire started just before the hype by the cryptocurrency skeptics. The company behind USDT changed its legal page once more, admitting one Tether isn’t always backed by one real USD. Now, the legal terms do say Tether is backed by “our reserves,” which may include “assets and receivables from loans made by Tether to third parties.”
The search volume may indicate a growing concern among potential investors about the actual health of the cryptocurrency market. As a result, the negative news around Tether (USDT) may drive many potential investors away.
Nobody Really Cares About Ripple Or EOS
Another surprise in the lists is Ripple’s search volume — or lack thereof.
Estibot.com’s numbers show a petty 55,300 monthly Internet searches for Ripple and XRP, combined. Keywords Everywhere tool is much more optimistic with almost 140,000 searches per month.
Either way, the reality outside Crypto Twitter is very different from what the infamous social media shill division #XRPArmy is trying to represent. There is no hype around the project and very few are actually interested in what the project is about — in spite of all the active marketing Ripple Labs is currently conducting.
Another top cryptocurrency, EOS, wasn’t even included in the lists because of the search’s irrelevance. Since EOS cryptocurrency isn’t listed as first in the search, the volume may be misleading. In fact, when searched on DuckDuckGo (Google isn’t used because of the filter bubble) ‘EOS’ is much more popular and optimized for skin care products and fitness gyms — which says a lot of the actual cryptocurrency project.
What do you think about this keywords-related data? Is it relevant, in your opinion? Let us know in the comment section below.