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MicroStrategy Makes its Second Bitcoin Purchase of January at $243 Million

2 mins
Updated by Mohammad Shahid
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In Brief

  • MicroStrategy's latest $243 million Bitcoin purchase shows a slight rebound after weeks of declining acquisition sizes.
  • This buy is the largest in over two weeks but remains modest compared to the firm’s previous large-scale acquisitions.
  • Rumors about MicroStrategy pausing Bitcoin purchases might be overstated, though questions about future strategies persist.
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MicroStrategy just purchased 2,530 Bitcoin for around $243 million, its second accumulation of 2025 so far. However, the latest purchases continue to be significantly lower than the firm’s accumulations in Q4 2024.

Although this acquisition is a major change from the firm’s previous trajectory, it still provides little evidence of a full-fledged turnaround.

Saylor’s New Bitcoin Energy

Since Michael Saylor began this plan of major BTC purchases, MicroStrategy has become one of the world’s largest Bitcoin holders. In a social media post, he confirmed that this strategy is still in full force, with a major new buy.

MicroStrategy has acquired 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has achieved BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we hold 450,000 BTC acquired for ~$28.2 billion at ~$62,691 per bitcoin,” Saylor claimed.

However, this particular buy stands out from the other recent purchases in one clear aspect. Bitcoin’s price has been declining since the November bull market ended, and MicroStrategy’s purchases have been dropping, too.

In December, MicroStrategy bought over $6 billion in Bitcoin, and November’s purchases were more than double. Yet, in January so far, the firm only invested $344 million in BTC. These are still significant purchases compared to any other public company, but Saylor has set a trend of making more aggressive acquisitions.

Bitcoin price chart
Bitcoin Weekly Price Chart. Source: BeInCrypto

This substantial decline didn’t happen suddenly. These Bitcoin purchases have been dropping at a steady rate over the last month, and rumors alleged that Saylor may pause acquisitions. However, for the first time in weeks, the buy size has actually rebounded a little. This interesting data point has only raised further questions.

In early January, Saylor claimed that MicroStrategy would raise $2 billion through a stock offering to buy Bitcoin. This offering hasn’t actually taken place yet, at least according to SEC documents, but the purchase size is still increasing. Maybe rumors that MicroStrategy can no longer afford such extravagant acquisitions were overblown.

On the other hand, other macroeconomic factors could be behind these relatively small purchases. MicroStrategy could be assessing Bitcoin’s current support level. BTC has been significantly volatile in January, losing over 10% in the past week.

Regardless of the reason, the firm’s stock performance has reflected recent doubts. MSTR lost nearly 20% so far this month, despite seeing a 550% growth in 2024.

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Landon Manning
Landon Manning is a journalist at BeInCrypto, covering a wide range of topics, including international regulation, blockchain technology, market analysis, and Bitcoin. Previously, Landon spent six years as a writer with Bitcoin Magazine and co-authored a Bitcoin maximalist newsletter with 30,000 subscribers. Landon holds a Bachelor of Arts in Philosophy from Sewanee: The University of the South.
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