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Metaverse: How Will Your Avatar Dine?

2 mins
18 October 2022, 20:22 GMT+0000
Updated by Ryan Glenn
2 January 2023, 16:06 GMT+0000
In Brief
  • Research shows that metaverse could be worth over $678 Billion by 2030.
  • Fashion and accessories brands have launched their collection in the metaverse.
  • Three brands have filed trademark applications this month to offer food and beverage services in the metaverse.
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The metaverse is set to become a place where people will live their digital lives. But how will your digital metaverse avatars live their virtual life? According to research, the metaverse market could be worth over $678 Billion by 2030. The active monthly users can go as high as 600 million.

How will metaverse avatars live their digital lives?

There was a huge demand for land in the metaverse in 2021 and early 2022. The users can utilize the land to develop homes, music venues, galleries, clubs, and more. The metaverse is preparing to be a virtual world where users will be able to live their digital lives.

The virtual metaverse avatar will wear clothes and accessories while living their virtual lives in homes. The fashion brand Zara has launched the Lime Glam collection for the metaverse. Gucci launched its collection on Gucci Villa.

Similarly, fashion and accessories brands like Dolce & Gabbana, Nike, and Adidas have jumped on the NFT and metaverse bandwagon.

Food in the Metaverse

If the digital avatar can wear a Zara dress and Nike sneakers, where will it go for brunch?

Trademark attorney Mike Kondoudis reported through a tweet that Kraft Food Group Brands have applied to trademark the iconic Weinermobile. Kraft has over 200+ brands sold in nearly 200+ countries.  According to the trademark application, they have plans for NFT marketplaces for buying virtual goods and services like food and drink items and restaurant services.

Earlier this month, fast food chain In-N-Out Burger also filed a new trademark to offer virtual foods and drinks in the metaverse. The trademark application states that they plan to open online retail store services featuring virtual goods, food, beverages, and merchandise associated with the restaurant for use in the online virtual world. Del Monte Foods filed eight trademark applications for similar purposes earlier this month.

Not just these three brands but also many other notable companies have filed trademarks claiming they will open restaurants in the metaverse.

The metaverse is going to have a lot of food options. What will be the favorite place to dine in for your avatar? 

Got something to say about dining in metaverse or anything else? Write to us or join the discussion on our Telegram channel. You can also catch us on Tik Tok, Facebook, or Twitter.
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Frequently Asked Questions

What is the metaverse?

The metaverse is a virtual shared space, created by the convergence of virtually enhanced physical reality and the internet. It is a collectively shared space, created by the convergence of virtually enhanced physical reality and virtual space, including the sum of all virtual worlds, augmented reality, and the internet. It is a space where people can interact, communicate, and engage with each other and digital objects and experiences.

What are metaverse avatars?

A metaverse avatar is a digital representation of a user in a virtual world or online space. It can take many forms, such as a cartoonish character, a realistic 3D model of a person, or even a virtual pet. In a metaverse, users can customize their avatars to reflect their personal style, interests, and personality. Avatars can be used to interact with other users and participate in virtual activities, such as socializing, gaming, and exploring virtual environments.

What are NFTs?

An NFT, or non-fungible token, is a digital asset that represents ownership of a unique item or piece of content, such as a piece of artwork, a video, or a virtual real estate property. NFTs are stored on a blockchain and are unique because they cannot be exchanged for other items of equal value. NFTs are often used to verify the ownership and authenticity of digital assets, and they can be bought and sold on online marketplaces. Some examples of things that can be represented as NFTs include digital art, collectibles, and even tweets.


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