Crypto marketing in 2025 demands more than just hype. Nowadays, moving the needle in crypto requires not only a strong brand narrative but creative ways to educate and incentivize users, and experiment with new ways to integrate technology to increase your visibility in a crowded space.
In this article, instead of us providing you with generic advice like “engage your community” or “post on X”, we’ve highlighted four standout marketing campaigns with important learnings from each. This way, it’s much more practical and provides you with genuine ideas that could be implemented into your own marketing campaigns.
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Rewarding consistent user activities to create a bustling ecosystem
Bit Layer’s Mining Gala
Bit Layer, a Bitcoin ecosystem project, launched a seasonal campaign called the Mining Gala, modeled after Formula 1’s high-energy structure. Just as F1 creates seasonal excitement with multiple race weekends, team competitions, and performance metrics, Bit Layer designed monthly competitive “races” where projects competed for visibility while users earned rewards for participation.
In Season 1, the project achieved $500 million in total value locked, onboarded 68 projects, and recorded over 1 million transactions. The secret? The team rewarded users for interacting with applications, not just holding tokens. A “Research Center” tracked real wallet activity to ensure fair payouts.
For Season 2, Bit Layer partnered with OKX Cryptopedia to onboard 500,000 users through educational bounties, encouraging newcomers to explore their chain and earn rewards. The platfrom also hosted exclusive “OG Pass” parties, like one in Singapore in September 2024, to keep the community energized. Sponsoring a Bitcoin versus Gold debate and being the first Bitcoin project on OKX further boosted visibility.
Key takeaways
Structure your campaigns with recurring seasons, monthly or quarterly, to sustain momentum and avoid one-off drop-offs. Reward utility, such as transactions or app engagement, over speculation to build a sticky ecosystem. Partner with top projects that already have established audiences, combining education with incentives for mass adoption.
Creating better products by encouraging community feedback through gamification
Immutable X’s tiered credentials
Immutable X, a layer-2 solution for NFT gaming, turned its community into a development force with a tiered credential system. Users earned perks like early game access or exclusive NFTs by testing titles, providing feedback, or promoting the ecosystem. Beta testing feedback surged 215%, and game launch quality improved 78% as real players refined products before release.
This quality improvement directly translated to measurable market success: games launched after implementing the community feedback program averaged 4.2/5 stars in app stores compared to 3.1/5 for earlier releases.
User retention rates doubled, and several titles reached the top download charts, driving exponential growth for the ecosystem. It was part of a broader collaboration with Polygon and others to build an open gaming ecosystem focused on interoperability and user ownership.
Key takeaways
Incentivize participation with tangible rewards, such as access or assets, to turn passive users into active contributors. Crowdsource product quality by using your community as a testing ground, especially for interactive projects like gaming or DeFi. Tie rewards to your mission, like better games, so engagement drives growth, not just noise.
Unlocking institutional capital: How BlackRock converted Wall Street to crypto
BlackRock’s Bitcoin ETF campaign
BlackRock marketed its iShares Bitcoin Trust ETF to traditional finance with a focus on education, not hype. Targeting skeptical advisors and institutions, they hosted executive roundtables, published white papers advocating a 1-2% Bitcoin allocation, and ran webinars explaining crypto in portfolio terms. This strategy drove significant capital inflows from players controlling trillions, not just retail enthusiasts.
They positioned Bitcoin as a diversification tool, not a gamble, leveraging BlackRock’s credibility to bridge the gap to traditional finance.
Key takeaways
Educate your audience, particularly gatekeepers like advisors or influencers, with data and clarity instead of buzzwords. Target those who influence larger audiences to multiply your reach efficiently. Build trust by partnering with a reputable name or adopting a professional tone to legitimize your project for skeptics.
How Pendle Finance scaled while cutting costs
Pendle Finance’s AI chatbot
Pendle Finance, a DeFi protocol, deployed a custom AI chatbot across Discord, Telegram, and its website, handling 87% of user queries in 12 languages. Response times dropped 78% from minutes to seconds, staffing costs fell 65%, and engagement rose with personalized replies, like staking tips based on user history. Human staff focused on complex issues, scaling support as the community expanded.
This improved user experience in a space where delays erode trust. The faster response times directly contributed to a 34% increase in successful transactions as users could quickly troubleshoot issues before abandoning their activities. The multilingual support also opened new markets, with Japanese, Korean and Turkish communities growing by over 200% each following implementation.
Key takeaways
Automate routine questions, such as “How do I stake?”, with AI to free your team for high-impact work. Support multiple languages to reach global markets without a large team. Personalize automated responses, tailoring them to user needs, to maintain loyalty in a competitive field.
Putting it all together
These cases share a common thread: they prioritize real adoption over fleeting hype. Bit Layer rewards utility and scales through partnerships. Immutable X turns users into co-creators. BlackRock educates to unlock hesitant capital. Pendle leverages technology to stay responsive.
For your 2025 crypto project, build a flywheel. Combine education with incentives to onboard users, gamify participation to refine your product, target influencers to amplify reach, and use technology to scale efficiently. The proof is in the numbers: $500 million TVL, 215% more feedback, BlackRock’s staggering $50+ billion institutional inflows, 78 percent faster support. This isn’t about chasing trends. It’s about making your project undeniable.
Ready to take these strategies further? BeInCrypto reaches over 7 million monthly visitors across 25 languages, offering a platform to showcase your project to traders, developers, and enthusiasts worldwide. Contact our team at [email protected] to explore tailored marketing solutions that drive real results.
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