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ChangeNOW B2B Explained: How it Simplifies Crypto Integration

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Written by
Shilpa Lama

14 October 2025 08:04 UTC
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More and more businesses all over the world are increasingly warming up to crypto payments as the next logical step. And that makes perfect sense, since crypto offers another way to get paid and reach crypto-savvy customers without changing how their regular payment systems work. The problem is, building that kind of system from scratch costs a lot of time and money. That’s where ChangeNOW B2B promises to step in and make a difference by offering ready tools for payments, swaps, and white-label apps. 

In this quick guide, you will learn how ChangeNOW B2B works, who it’s designed for, and how it helps companies integrate crypto features without taking on engineering or security overhead.

 KEY TAKEAWAYS
➤ ChangeNOW B2B offers ready-made crypto APIs, widgets, and white-label tools for quick and secure integration.
➤ Businesses retain control of funds while ChangeNOW manages execution, liquidity, and compliance under SOC 2 standards.
➤ It supports 1,500+ assets across 110 networks with fiat ramps, swaps, and customizable exchange options.
➤ Partners earn from 0.4% per transaction plus up to 25% through affiliate and referral programs.

What is ChangeNOW B2B?

ChangeNOW B2B provides a ready-made crypto infrastructure suite for businesses.

ChangeNOW B2B is the business-focused arm of ChangeNOW — the non-custodial crypto exchange launched in 2017. It gives startups, SMEs, and enterprises the flexibility to add crypto features without building or maintaining an intricate payment infrastructure.

You can plug in APIs, widgets, or white-label apps to enable swaps, payments, or asset listings directly within your platform. Everything runs on ChangeNOW’s backend, which is designed for high uptime and global coverage. 

The platform follows SOC 2 and ISO 27001 standards and operates on a user-controlled model, meaning your business retains control of funds while ChangeNOW handles execution and liquidity.

Why B2B crypto adoption is rising

Businesses are following the money — and the money is moving on-chain.

Stablecoins now process trillions of dollars each month,  with several months in 2025 seeing transfers exceed $2 trillion and at times brush the $3 trillion mark. 

The surge reflects both expanding institutional use and ongoing crypto-market activity — it underlines how quickly tokenized dollars are gaining ground as a faster and cheaper settlement option.

Global freelancers, gaming studios, and fintech platforms are among the frontrunners driving this shift. Crypto payments are no longer merely a test case for these user groups — they are more like standard operations.

That demand has opened the door for infrastructure providers that simplify crypto integration. Businesses want secure, compliant payment rails without the burden of building wallets, managing liquidity, or handling complex custody requirements.

ChangeNOW B2B fills that gap with ready-to-use APIs, widgets, and white-label tools that let companies enable crypto transactions while keeping development and compliance costs manageable.

ChangeNOW B2B solutions

ChangeNOW B2B includes five modular tools that let businesses integrate crypto fast and efficiently.

The platform includes multiple ready integrations designed for different business types — from large fintech firms to startups and software developers. Each solution works independently or as part of a larger ecosystem, which gives you flexibility over how deep you want crypto features to go.

Crypto exchange API

Best for: Enterprises and fintechs that need scalable exchange infrastructure.

The ChangeNOW API gives you direct access to its swap engine and fiat ramps, supporting over 1,500 assets across 110 networks. It allows cross-chain swaps and customizable exchange flows with both standard and fixed-rate options.

Key features

  • 99.99% uptime and 350 ms average response time
  • Fiat on- and off-ramp available on request
  • Custom commissions starting at 0.4% per transaction
  • Fully documented API with developer support

Business benefits

  • Earn flexible revenue from every transaction
  • Withdraw profits in 11 cryptocurrencies or fiat
  • Access 24/7 partner and technical support
  • Rely on SOC 2 and ISO 27001-certified systems

Crypto exchange widget

Best for: Startups, development agencies, and media platforms.

The widget brings instant swaps and fiat top-ups to any website or app. With more than 2.25 million tradable pairs, it connects users to both popular and niche markets without additional backend work.

Key features

  • Standard or fixed-rate exchange modes
  • WordPress plugin for easy deployment
  • All assets inter-exchangeable for cross-chain swaps
  • Optional fiat on/off ramp

Business benefits

  • Start earning from 0.4% on every swap made through your site
  • Integrate within minutes using existing CMS platforms
  • No maintenance required — ChangeNOW manages infrastructure
  • Dedicated 24/7 partner support for issue resolution

White-label solutions

Best for: SMEs and businesses wanting branded crypto products.

ChangeNOW’s white-label lineup lets you launch your own wallet, exchange, or Telegram bot under your company name. Each option comes pre-built and maintained by ChangeNOW’s backend team.

White-label wallet

  • Non-custodial, user-controlled design
  • Built-in crypto exchange and fiat purchase options
  • Supports 1,500+ coins, plus NFTs and staking
  • App store and Google Play setup assistance
  • Post-launch technical and marketing support

White-label exchange

  • No-code setup, zero initial cost
  • Install a WordPress plugin, connect API keys, and customize branding
  • Track transactions and manage profits via partner dashboard

White-label Telegram bot

  • Pre-built Telegram-based crypto exchange
  • Fast and free integration for community monetization
  • No maintenance — ChangeNOW handles infrastructure, nodes, and updates

Asset listing and multichain bridge

Best for: Startups and token projects seeking liquidity and exposure.

Projects can list tokens on ChangeNOW to gain access to more than 1,000 exchange pairs and 70+ fiat purchase options. Listing allows instant visibility across the company’s network of partners and liquidity providers.

Eligibility requirements

  • Listed on a centralized or decentralized exchange
  • Trackable markets on CoinMarketCap
  • Active liquidity pool ensuring continuous swaps

Multichain bridge option

  • Designed for early-stage projects or unsupported tokens
  • Enables cross-network connectivity with no service fees
  • Customizable exchange rates and fee coverage settings

Advantages

  • Greater token visibility and accessibility
  • Increased liquidity and transaction volume
  • Exposure to ChangeNOW’s partner ecosystem and communities
  • Flexible six-month listing term with extensions for high-volume assets

Affiliate and referral programs

Best for: Businesses, creators, or communities with active audiences.

ChangeNOW’s partner programs reward referrals and integrations that generate transactions.

Affiliate program

  • Earn up to 25% commission by referring new projects or users
  • Over 1,000 active affiliates and $12 million+ paid in rewards
  • APIs and widgets available for tracking and conversions

Referral program

  • Generate unique links or buttons for your site or app
  • Get paid for every swap made through your referral traffic
  • Quick setup and automatic commission tracking

Business benefits

  • Passive revenue opportunities with no technical complexity
  • Transparent payout system with fiat or crypto options
  • Backed by real transaction data and performance history

ChangeNow B2B in a nutshell

SolutionWhat it offersBest forKey roles
Crypto exchange APIAdds exchange, wallet, and fiat-ramp features through direct integrationEnterprises, fintech platformsC-level, product managers
Crypto exchange widgetEmbeddable swaps and payments with instant monetization optionsStartups, developers, media outletsC-level, business development officers
White-label productsBranded wallet, exchange, and Telegram bot under your company nameSMEs, service providersC-level, product owners
Asset listing and bridgeToken listing, liquidity pools, and multichain connectivityToken projects, startupsC-level executives
Affiliate and referral programsCommission-based revenue from new users and integrationsBusinesses, creators, content partnersFounders, marketing leads

Why businesses choose ChangeNOW B2B

ChangeNOW B2B assures businesses with a clear and reliable path for entering the crypto economy.

ChangeNOW B2B appeals to companies that want crypto capabilities without heavy development or compliance load. Its user-controlled structure ensures businesses retain control of funds while ChangeNOW manages exchange logic, liquidity, and system performance.

The platform follows SOC 2 and ISO 27001 security standards to ensure enterprise-grade protection for data and transactions. With access to a broad mix of assets and networks, partners gain global liquidity and reliable cross-chain support.

You also get a full-service experience — from integration setup to post-launch support — available 24/7 through dedicated partner channels. 

Once deployed, ChangeNOW maintains the backend, which allows your team to focus on customers instead of infrastructure. This combination of security, uptime, and low upkeep makes it a practical choice for a growing number of businesses expanding into crypto.

Is ChangeNOW B2B the right fit for you?

To cut a long story short, ChangeNOW B2B promises to give businesses a straightforward entry point into crypto. You can use it to accept stablecoins, support swaps, or roll out a branded wallet or exchange without building new infrastructure

From an operational view, the platform seems to have done a pretty neat job so far by reducing development time and limiting security exposure. It also links your payment systems to a wide liquidity network already active across major blockchains.

Taken together, these strengths make ChangeNOW B2B an option worth considering if your business is on the lookout for a practical and compliant way to add crypto payments (while keeping technical overhead low). It focuses on making integration straightforward, maintaining compliance, and keeping operational demands light — all practical advantages for companies entering the crypto space.

Frequently asked questions

What does ChangeNOW B2B do?

Who can use ChangeNOW B2B?

How does ChangeNOW B2B handle security?

What kind of assets and networks does it support?

How do partners earn revenue through ChangeNOW B2B?

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