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Instagram Looking to Implement NFT Collectibles on User Profiles

2 mins
Updated by Ryan Boltman
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In Brief

  • Leaked images from mobile developer Alessandro Paluzzi show Instagram might be looking at implementing NFTs.
  • The leak comes after the head of Instagram commented on ways to offer monetization tools to creators.
  • Instagram could also be looking to add similar features to Only Fans with paid exclusive content.
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Instagram appears to be working on implementing NFT features on its app according to mobile developer and leaker Alessandro Paluzzi.

Update on Sept. 29 20:00UTC: Meta has announced in its latest update that all Facebook and Instagram users in the US can now connect their wallets and share their digital collectibles. Cross-post on both platforms is also available. The feature is also available on Instagram to everyone in the 100 countries where digital collectibles are available.

The mobile developer has a knack for finding mobile updates ahead of time. Instagram could be looking to implement its own form on non-fungible tokens in the upcoming future according to Paluzzi. 

Paluzzi commented on his findings on Twitter, showing potential updates to both Twitter and Instagram. Both platforms appear to be looking to implement big updates to their current offering. Twitter could be looking to add two new services in Chipper Cash and Wealthsimple

Instagram collectibles

More importantly, Paluzzi mentioned that “Instagram continues to work on Collectibles. Here’s the onboarding screen,” he stated. According to the developer’s sleuthing, Instagram posts that offer NFT’s, will have the “Collectible” label on it. This will show users that there is a purchasable NFT on the post. 

Instagram has yet to publicly announce the launch of an NFT offering on its platform. However, the company has made mention of potentially adding payment features into the platform. Head of Instagram, Adam Mosseri has previously spoken about tools that could help creators make a living through the app. 

Instagram discusses monetization for creators

Mosseri was speaking at Instagram’s Creator Week in early June about how the company could help creators with monetization tools, saying “One is commerce, so either we can do more to help with branded content. We can do more with affiliate marketing, we can do more with merch. The second is ways for users to actually pay creators directly so whether it is gated content or subscriptions or tips, like badges, or other user payment-type products. I think there’s a lot to do there. I love those because those give creators a direct relationship with their fans, which I think is probably more sustainable and more predictable over the long run.”

Instagram could be looking at offering a paid service for exclusive fans of Instagram creators. Similar to that of Patreon and Only Fans. The ability to implement payment methods and monetization tools on Instagram would easily allow for the sale of NFTs on the platform. 

Instagram have not confirmed any of the leaked plans by Paluzzi. But the potential for NFT adoption on one of the largest social media platforms could be a huge boost for the industry as a whole. 

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Ryan Boltman
Ryan Boltman is a managing editor at BeInCrypto, specializing in the crypto markets with a strong focus on technical and on-chain analysis across a broad spectrum of digital assets. His areas of expertise include Layer-1 and Layer-2 solutions, artificial intelligence (AI), real-world assets (RWA), decentralized finance (DeFi), decentralized physical infrastructure networks (DePIN), meme coins, and altcoins. Before his current role, Ryan contributed to Blockchain.com as a customer success...
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