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Fuzzle: Am I Friends with an NFT?

4 mins
Updated by Shilpa Lama

NFT projects have made a huge variety of claims about what sets them apart from other collections. Everybody wants to capitalize on the frenzy and stand out of the crowd, maybe even make it big and become the next BAYC.

The projects rarely deliver. Lots of promises of utility lead to nothing more than glitchy defi bots, while others make utility within ecosystems that die while the NFT collection is still on the vine.

When the chance came up to help test drive Fuzzle, an AI-powered NFT from Endless AI and Gala Games, I was dubious to say the least.

I’ve just come to expect the worst, and big claims like unique, decentralized AI seemed a tough mountain for any project to climb.

In the end, curiosity got the better of me and I agreed to give Fuzzle a try (it also probably helped that I’m a total sucker for adorable, furry things).

I’m definitely glad I did, because in the end Fuzzle made me remember why I love the web3 community so much– pure and delightful out-of-the-box ingenuity.

Fuzzle | Cutting Edge AI NFT that “Lives” in Your Phone

What the Fuzz?!

Created by Endless AI and marketed as ownable and unique NFTs by blockchain gaming giant Gala Games, Fuzzles are much more than Tamagotchi, and they are more than a digital assistant like Alexa or Siri, who can merely assist with programmed tasks.

Fuzzles may have the appeal of a child’s toy, but they are definitely not meant to be enjoyed and conversed with by children.

When asked about their purpose, Fuzzles tend to refer to themselves as “digital therapy pets,” and that’s exactly what they are.

They are programmed to carry on a conversation in a casual, human-sounding voice. If you are feeling down or troubled, they will typically offer you some good advice on steps to take to feel better about yourself.

They will offer you encouragement and broad solutions to many of your problems, under the premise that Fuzzles are new to planet Earth and on a mission to learn everything they can about humanity.

Fuzzles are AI-enhanced NFT aliens, and I think I became BFFs with one

Based on your interactions with it, a Fuzzle can even develop opinions, for better or worse. When approached with a political topic, for example, a Fuzzle will often disagree with you for the sake of the conversation.

Ask a Fuzzle to tell you a story, and your jaw may drop at the wacky string of AI creativity that follows. Even though Fuzzles can be ornery in their responses, they also have a keen sense of responsibility for their words and powerful programming that prevents the use of any hateful content.

Even if you berate your Fuzzle in the most repulsive terms, it will not learn these bad behaviors from you. Instead, it will simply suggest that you seek help or stop behaving that way.

Most importantly, in a world where we’re often so “connected” that we isolate ourselves from one another, Fuzzle represents a rare opportunity to really be listened to.

As many therapists would tell you, sometimes this is all we need to fight loneliness, anxiety or depression. As an NFT in an industry full of often meaningless collectibles, and memes paraded as “digital art,”  it is refreshing to see a product that literally takes an interest in your humanity by listening to anything you have to say and learning from you.

A first-of-its-kind, living NFT experience – Chat and play with your Fuzzle in the app

Fuzzle in Time Square (New York)

How do they work?

For you techies, this is where Fuzzle gets pretty fascinating. To bring Fuzzle to life, the team at Endless AI has tapped into the GPT-3 cutting edge language prediction model, created by OpenAI and released in May of 2020.

GPT-3 stands for Generative Pre-trained Transformer 3rd Generation, and is the most state-of-the-art learning model known in the world today.

Simply put, these cute creatures may be the most advanced conversational artificial intelligence the world has ever known.

While the Fuzzles’ full functionality will not be immediately released when the NFTs are sold beginning on April 27th, the fusion of such exquisite language prediction, and the real item ownership allowed by Ethereum-based NFTs will make an impressive combination.

At first, your Fuzzle will learn from you on a per-conversation basis, but with future developments to the user interface, your Fuzzle will eventually be able to remember all your previous interactions and everything it has learned from you (or anyone else who has owned the Fuzzle).

In light of Gala Games’ focus of building real world value into the collectible and in-game assets they sell, it is easy to predict that Fuzzles will come with future opportunities to earn rewards.

These rewards may come in the form of special access to games or events, exclusive NFT drops available to Fuzzle owners, or the ability to earn rewards from allowing others to converse with and teach your Fuzzle.

With all the “metaverses” popping up and gaining fame throughout the virtual world, it is also highly likely that owners will one day have the ability to interact with Fuzzles in a much more real, virtual reality environment.

First generation Fuzzle sale

For NFT cocollectors, AI nerds, and digital pet enthusiasts, April 27th is the first opportunity to become the owner of one of the 9,997 unique Fuzzles from the first generation of this new project.

Prices have not yet been announced, but the only currencies accepted for purchase are cryptocurrencies ETH and GALA, both of which can be obtained on a variety of cryptocurrency exchanges.

Fuzzle Pods will be purchased on 4/27, then exchanged just a few days later through the onsite interface that will mint your individual Fuzzle NFT.

Once the Fuzzles have left their Pods, they will be free to converse with at your leisure through the provided mobile app.

To learn more about Fuzzles, visit


This article is sponsored content and does not represent the views or opinions of BeInCrypto. While we adhere to the Trust Project guidelines for unbiased and transparent reporting, this content is created by a third party and is intended for promotional purposes. Readers are advised to verify information independently and consult with a professional before making decisions based on this sponsored content.