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Crypto Scam Featuring Fake Martin Lewis Endorsement Pushes Victim Deep into Debt

2 mins
Updated by Michael Washburn
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In Brief

  • Scammers stole £40,000 ($50,900) from a woman in Somerset, England, in a scheme using a fake endorsement by Martin Lewis.
  • The victim, identified in the press only as Lisa, fell prey to online grooming, leading to unauthorized loans taken out in her name.
  • The scammers continuously contacted Lisa for two months, resulting in her unknowingly accumulating £55,000 in debt from 11 loans.
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With a pitch that seemed to have the endorsement of Martin Lewis, a renowned personal finance expert, scammers managed to pilfer £40,000 ($50,900) from a woman in Somerset, England.

Lisa, as the Express newspaper refers to her in its story, told the BBC that she had been groomed by online scammers who took out loans in her name. The saga started with a modest £200 investment in Bitcoin in a scheme she believed had the backing of Martin Lewis. Lewis is a highly regarded personal finance expert who regularly appears on television and in the press.

Martin Lewis Is One of the Most Trusted UK Public Figures

However, the scammers would then call her every day, referring to her and their business partner. These calls continued for two months.

At one point, £55,000 appeared in Lisa’s account, all of it borrowed without her permission over 11 separate loans. The scammers had allegedly lied about her income to access the financing through the Experian website. Lisa is now repaying more than £1,000 a month for the next five years.

Martin Lewis at the 2022 National Television Awards.
Lewis is one of the most influential men in Britain. Source: Dhjeekw

Martin Lewis, a renowned personal finance guru in the United Kingdom, operates the country’s most popular consumer website, Money Saving Expert. Polls consistently rank him as one of the most trusted individuals in Britain, often the most.

In a September 2022 poll, the British public selected Lewis as their preferred choice for Prime Minister. An awful lot of people just can’t say no to Martin Lewis.

Learn how to stay safe in the world of Web3: 15 Most Common Crypto Scams To Look Out For

Over the years, Lewis has been actively stamping out cryptocurrency scams on social media that claim to have his endorsement. Criminals often use Lewis’s finance bona fides to trick victims into buying into their schemes.

Cryptocurrencies Are Often Harder to Track Than Fiat

In response to the story, a spokesperson for Money Saving Expert told the BBC:

“Martin never does adverts and never promotes investments. Anything you see suggesting otherwise is fraudulent and a scam. If you see the post online, don’t engage with it, as it may be trying to trick you into handing over information. Instead, report it so it can be taken down.”

However, while there is nothing inherently wrong with investing in Bitcoin (BTC) or other cryptocurrencies, many criminals choose to use them as they are often harder to track than digital payments using fiat currency, like pounds or dollars.

Those investing in cryptocurrencies should always do their own research.

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Josh Adams
Josh is a reporter at BeInCrypto. He first worked as a journalist over a decade ago, initially covering music before moving into politics and current affairs. Josh first owned Bitcoin in 2014 and has followed the space ever since. He is particularly interested in Web3 adoption, policy and regulation, CBDCs, privacy, and the future of the metaverse.
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