Data suggests that Bitcoin interest is growing in Africa. The nations of South Africa and Nigeria currently lead in terms of Google searches for queries relating to the cryptocurrency.
The revelation comes via data from Binance Research, the cryptocurrency market analysis branch of the leading digital asset exchange platform. The department posted a neat infographic of Google interest in Bitcoin by country to Twitter earlier today:
The data is taken from just fifty different nations. Understandably, China is not featured since Google’s presence in China is negligible. However, if it were part of the infographic, it would likely feature prominently throughout the top ten. The short clip shows that those in Europe were most curious about Bitcoin from around 2011 to 2014. Estonia and Finland were consistently near the top in these early years too.Visualized changes in heat ranking of “Bitcoin” #BTC in Google search by each Country/Region from Jan 2011 to today.
— Binance Research (@BinanceResearch) September 26, 2019
Noticeably, relative search trends of "Bitcoin" within each country have shifted from West to East, and most recently, Africa. pic.twitter.com/9Gxx2CGJwr
A Shifting Examination of Bitcoin
Around 2015, interest increased in East Asian nations such as Singapore, Hong Kong, Malaysia, and the Philippines. It’s about this time that interest in Bitcoin starts to grow in hyper-inflation-stricken Venezuela too. As BeInCrypto previously reported, Bitcoin could provide relief to citizens in the region. Also worthy of note is the fact that Australia has such a consistent presence in the top ten over the entire period. As mentioned, the most recent trend appears to be the rise of African nations into the top ten. Since the infographic only contains data from 50 countries, it clearly doesn’t give quite the full picture. However, it is interesting to see both South Africa and Nigeria command such a domination of Google searches relating to Bitcoin in recent years. Since the start of 2016, there has been one of the two African nations in either the number one or number two spot. More recently, Nigeria and South Africa have represented the first and second positions consistently since around May 2018. Interestingly, both Nigeria and South Africa appear to be ideal grounds for real Bitcoin adoption. In both nations, a very low percentage of the population has access to banking facilities.
“Seasonal workers will abandon their bank account in months where there is no income. Other clients live in a largely unseen economy that is still cash driven.”
Banking the Unbanked
Nigeria, with its consistent inflation rate of more than 11 percent, and similar lack of banking infrastructure, might prove to be even more of a hotbed for Bitcoin adoption. According to a World Bank report, cited in Nigerian news publication The Cable, as many as 118 million people in Nigeria do not have bank accounts. Just seven nations account for the 1.7 billion people on the planet without access to banking facilities. Nigeria is one of those seven.
Images are courtesy of Twitter, Shutterstock.
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Rick D.
A former professional gambler, Rick first found Bitcoin in 2013 whilst researching alternative payment methods to use at online casinos. After transitioning to writing full-time in 2016, he put a growing passion for Bitcoin to work for him. He has since written for a number of digital asset publications.
A former professional gambler, Rick first found Bitcoin in 2013 whilst researching alternative payment methods to use at online casinos. After transitioning to writing full-time in 2016, he put a growing passion for Bitcoin to work for him. He has since written for a number of digital asset publications.
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