Leading Web3 travel platform, Travala, has announced a major partnership with Trivago, a renowned accommodation metasearch engine.
This integration will allow over 2.2 million Travala-listed properties to be accessible on Trivago, enabling users to compare and book stays globally. Travala users who pay with traditional currency or digital assets for bookings earn Bitcoin or AVA rewards through the AVA Smart Program.
Travala Integrates Over 2,200,000 Hotels on Trivago
Travelers who select a Travala property on Trivago will be redirected to the Web3 platform to complete their booking. Payment options span over 100 cryptocurrencies, with supported crypto tokens including Bitcoin (BTC), Ethereum (ETH), and Travala’s native AVA token.
A statement shared with BeInCrypto cited Timo Itterbeck, head of account management at Trivago, as lauding the integration for expanding customers’ choices. Specifically, it broadens their ability to book with emerging payment options like cryptocurrencies.
Similarly, Travala’s CEO, Juan Otero, highlighted the significance of the Trivago integration, citing continuing efforts to bring crypto adoption to the masses.
“…With hundreds of billions of daily searches conducted on travel metasearch engines, integrating Travala on Trivago not only benefits us but also amplifies and legitimizes the broader crypto ecosystem,” the statement read, citing Otero.
Beyond Trivago, Travala also maintains integrations with other major travel metasearch platforms, including Skyscanner and KAYAK. It is the first crypto-friendly online travel agency (OTA) to be listed on these networks.
“Despite significant strides, there are still challenges associated with crypto travel that stem from the very nature of crypto itself which stand between our mission and mass adoption: user interfaces of web3 infrastructure, payment processing and refunds, education for both consumers and staff, advertising restrictions, and regulatory changes all mean we have to develop innovative solutions to lay the groundwork for crypto travel,” Otero told BeInCrypto in a separate statement.
Meanwhile, in 2024, the company recorded $100 million in gross annual revenue. Notably, 78% of Travala’s total bookings in 2024 were made using cryptocurrencies. This reflects the increasing demand for digital assets in the travel industry.
“While we’ve seen more and more travelers opt to book with crypto as both our product and market conditions improved, this is more of an indication that customers now have a greater willingness to use their crypto for purchases than a few years ago. Crypto travel is still a niche market, and more crypto holders will continue to become regular crypto spenders over time. What will be most telling will be when users buy crypto specifically to use on travel or other web3 purchases either out of necessity or from a cost-saving perspective,” Otero explained.
The integration with Trivago comes just a week after reports surfaced that the Binance-backed Travala was considering acquisition offers. As BeInCrypto reported, the travel booking service was exploring strategic options but did not disclose any specific details.
Moreover, Binance’s support has closely driven Travala’s growth trajectory. Around mid-December, Binance founder and former CEO Changpeng Zhao (CZ) reaffirmed the exchange’s early investment in Travala.
“We invested in this crypto travel platform pre-COVID, pre-crypto winter, and held on,” CZ shared.
However, despite these developments, Travala’s AVA token remains subdued at press time, trading at $0.64.
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