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BeInCrypto CEO Alena Afanaseva Talks to Forbes on International Women’s Day

2 mins
Updated by Geraint Price
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In Brief

  • BeInCrypto CEO Alena Afanaseva reflects on the founding of the company on International Women's Day.
  • She founded the company to combat crypto's information asymmetry and hopes to empower more women in crypto.
  • From the beginning, a partnership with the Trust Project Consortium was key to fostering trust.
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BeInCrypto has been disruptive since the day Alena Afanaseva, the CEO and founder, decided to go against the tide of most crypto news media publications. And the celebrations have just started – she has just been featured in Forbes. We pull out some nuggets from the interview.

BeInCrypto Prioritized Reliable Information During ICO Bust

Following the ICO boom and bust in 2018, Afanaseva wanted to provide reliable information to the male-dominated crypto industry.

“It was a completely unregulated market where anything could happen,” she said. She added of the industry’s male-dominated culture, “It does sometimes feel like a boys club.”

Soon BeInCrypto was born, with only four staff members and targeting new, rather than experienced, investors with trustworthy information.

Within six months, the site had amassed 500,000 monthly users. At press time, the staff contingent had grown to more than 250, amassing 20 million monthly users.

Additionally, the company has hired many women over the last five years, employing many in leadership positions.

“The whole industry has to become more inclusive,” Afanaseva told Forbes.

BeInCrypto has a Learn division that educates new investors in cryptocurrencies topics. And an Academy initiative is slated for launch this year.

Advertising-Led Revenue Improves Trustworthiness

While the company earns revenue from advertising, it runs with a positive cash flow independent of outside funding. This autonomy means the site can report the news objectively in an industry rife with scammers vested in the cryptocurrencies they promote.

Additionally, BeInCrypto joined The Trust Project, an international consortium of news companies promoting transparency, accuracy, objectivity, and ethical journalistic practices.

Looking beyond the brashness of investors hoping to earn a quick buck, Alena Afanaseva sees crypto’s potential as a tool for citizens of countries with crippling inflation.

“This can be an asset class for everyone,“ she said.


 For BeInCrypto’s latest Bitcoin (BTC) analysis, click here.

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Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.

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David Thomas
David Thomas graduated from the University of Kwa-Zulu Natal in Durban, South Africa, with an Honors degree in electronic engineering. He worked as an engineer for eight years, developing software for industrial processes at South African automation specialist Autotronix (Pty) Ltd., mining control systems for AngloGold Ashanti, and consumer products at Inhep Digital Security, a domestic security company wholly owned by Swedish conglomerate Assa Abloy. He has experience writing software in C,...
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