A Long Fight in the Offing?On Aug. 13, Epic filed lawsuits against Apple and Google in the U.S. District Court for the Northern District of California, suing them for antitrust and anti-competitive behavior after Apple blocked the multi-billion dollar-grossing game for trying to bypass the App Store payment system. Epic Games founder Tim Sweeney challenged Apple’s 30% cut on every in-game purchase. The company decided to implement an in-game direct purchase option on iOS and Android, which cut out Apple and Google and immediately led to the game being blocked on the App Store and Google Play. Over the course of a decade, it is estimated that the total value of consumer spending generated from the developer’s 159 million downloads on the App Store exceeds $1.2 billion. Of this number, 30%, or roughly $360 million, has been retained by Apple, according to its App Store policy. Clearly, Sweeney and Epic are less than pleased with this, but more importantly it would seem that they also believe that they are in a position to take on Apple. It appears that Epic made a conscious decision to pick this fight with Apple knowing fully well that the tech giant would retaliate. To fight against both Apple and Google, Epic has hired Christine A. Varney, who headed the antitrust division of the Obama-era Justice Department.
Impact on UsersIn a statement released to Bloomberg, Apple was keen to make the point that Epic forced its hand and it would rather not have had to take such action which would invariably end up punishing users:
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