Ariel Wengroff is the Vice President of Communications at Ledger, a global leader in digital asset security, with headquarters in Paris and operations in New York. Ledger provides industry-leading hardware wallets and security solutions for blockchain and cryptocurrency management. As VP, Ariel oversees global communications, marketing, brand and educational initiatives, shaping Ledger’s role in the expanding digital identity space. With a background in digital storytelling and branding, Ariel is committed to making the digital asset world more accessible and understandable for a broader audience as we are in a once in humanity value revolution.

Professional Journey

Ariel began her career in government and journalism before transitioning into media production at VICE. As Executive Producer of the Emmy-nominated series WOMAN with Gloria Steinem, she became the youngest nominee in the Outstanding Documentary or Nonfiction Series category. Ariel was also the Publisher of Broadly, VICE’s women and LGBTQ+ identity channel, and served as Chief of Staff, where she led high-profile interviews with figures like President Obama and Malala Yousafzai. Ariel has been recognized with multiple honors, including winning Lovie Awards and receiving nominations for Webby Awards.

She joined Ledger in 2021 after serving as a Senior Advisor at LionTree on the Creator Economy, and has since been instrumental in shaping the company’s communication strategy during a critical growth phase for the digital asset sector. Ariel is also on the advisory board of Lesbians Who Tech.

Crypto and Web3 Journey

Ariel’s entry into the crypto space came in 2021 when she joined Ledger as Editor-in-Chief, driven by her passion for understanding how blockchain technology would shape the future of value creation and improve systemic issues for people globally. She plays a key role in communicating Ledger’s mission to make digital assets secure and accessible for all.

Vision and Philosophy

Ariel’s vision is to create a more inclusive and accessible crypto and Web3 space, ensuring that decentralized technologies are available to everyone. Her focus on transparency and education aligns with Ledger’s mission of building trust and protecting digital sovereignty in the blockchain industry.

Contributions to the Industry

Ariel is a leading advocate for diversity and inclusion within the tech and crypto sectors. Her work at Ledger has been pivotal in expanding the company’s influence while also driving initiatives to ensure Web3 is open and welcoming to underrepresented communities.

Legacy and Future Prospects

Ariel aims to leave a lasting impact by making the digital asset world more transparent and accessible. She plans to expand Ledger’s educational initiatives, ensuring that individuals and creators alike feel empowered in the digital economy.

Contact and Social Media

• Ariel is based in New York and Paris, and she shares insights on LinkedIn and Twitter, focusing on digital security, crypto, and media.