Get ready for an exciting AMA with Vivien Lin, the Head of BingX Labs and Chief Product Officer at BingX, hosted by BeInCrypto. In this session, Vivien will discuss how BingX Labs is discovering and supporting new and promising blockchain projects and explain how BingX and BingX Labs work together to bring innovative ideas to life.
In this session, you’ll get insights into how BingX Labs provides promising projects with the resources, guidance, and platform they need to succeed.
Whether you’re curious about how these projects are selected or what makes BingX Labs different from other incubation platforms, Vivien will cover it all. Plus, you’ll have the chance to hear answers to questions from the community. Let’s get into it!
AMA Session With Vivien Lin of BingX
As usual, we’ll have some questions for Vivien. After that, she will answer some questions from our members previously chosen 💁🏻♀️
Ok, we’re ready!
Vivien, what is BingX Labs, and what is the relationship between BingX and BingX Labs?
Vivien:
BingX Labs was created to identify and support promising blockchain projects by providing a comprehensive range of services, including incubation, technical support, and strategic consulting. The relationship between BingX and BingX Labs is currently intertwined, with BingX Labs functioning as a specialized arm within the broader BingX ecosystem.
While BingX is a reliable and leading crypto exchange with a user-centric approach, BingX Labs focuses on discovering and nurturing innovative projects that can bring value to BingX’s user base. By integrating high-potential projects into the BingX platform, BingX Labs aims to enhance the overall quality and diversity of assets available to BingX users.
BIC: How will BingX benefit BingX Labs, and what resources will be available?
Vivien:
BingX provides BingX Labs with a robust foundation of resources that are crucial for the success of the projects we support. These resources include access to BingX’s extensive user base, market insights, technical infrastructure, and other necessary marketing and media resources that can help our portfolio company gain greater exposure than it could achieve in the past.
The connection to BingX also allows us to offer projects a direct path to market, giving them the opportunity to list their tokens on a well-established platform with significant visibility. BingX’s expertise in trading, product management, and market development is also leveraged to provide strategic guidance to the projects under BingX Labs, ensuring they are well-prepared to achieve their goals.
BIC: Why is now the right time for BingX to launch BingX Labs?
Vivien:
The blockchain industry is at a critical juncture where innovation is accelerating, and new opportunities are emerging rapidly. Given BingX’s established position in the market and the increasing demand for quality blockchain projects, now is the perfect time to launch BingX Labs.
By starting it, we can harness the momentum in the industry to identify and support projects that have the potential to make a significant impact. The launch of BingX Labs also aligns with our mission to continuously bring valuable assets and opportunities to our users, ensuring that BingX remains at the forefront of the blockchain space, leading the way to new innovations and improving web3 adoption.
BIC: What do you believe sets BingX Labs apart from other similar incubation and investment platforms in the blockchain space?
Vivien:
BingX Labs distinguishes itself through a combination of comprehensive support services and deep integration with the BingX ecosystem. Unlike many other platforms that focus solely on financial investment, we offer a holistic approach that includes technical and engineering support, strategic consulting, and rigorous project screening.
Our close relationship with BingX allows us to provide projects with immediate access to a large and active user base, along with the market insights needed to succeed. This unique combination of resources and expertise makes BingX Labs a standout option for blockchain projects looking for more than just funding.
BIC: BingX Labs offers tailored financial support and employs rigorous screening criteria to select high-potential projects for investment. Can you elaborate on the specific criteria you use to evaluate and select projects for support?
Vivien:
We employ a rigorous screening process to ensure that we select only the most promising projects for support. Our criteria include evaluating the project’s technical innovation, market potential, and user acquisition strategies. We also assess the project’s feasibility, the team’s experience and expertise, and how well the project aligns with current market trends.
We prioritize projects with quality fundamentals and long-term growth potential. Of course, each project reviewed is unique in the sub-category it fits in due to the differences in features, goals, mechanics, tokenomics, and many other factors. We take careful consideration, as the selection process is a case-by-case situation due to so many factors involved. This thorough evaluation process ensures that we support projects with the highest chances of success.
BIC: Which sectors of the market are the most interesting for BingX Labs?
Vivien:
BingX Labs is particularly focused on sectors that we believe represent the future of blockchain technology. These include RWA tokenization, which involves the digitization of real-world assets, AI, which has the potential to revolutionize decentralized systems, GameFi projects, and L2 infrastructure, which addresses scalability issues in blockchain networks.
We are also interested in DePins and DeFi, both of which offer innovative solutions to existing challenges in the market. These might change in the future as the whole web3 industry shifts due to a change in user demand, but By focusing on these current sectors, BingX Labs aims to support projects that not only have strong growth potential but also align with the evolving needs of the blockchain industry.
BIC: Who are you working with currently, and are you onboarding any projects at the moment?
Vivien:
While BingX Labs is still in its early stages, having officially launched on August 1st, 2024, we are already in discussions with several promising projects. Our rigorous screening process ensures that we carefully select projects that align with our mission and have the potential to make a significant impact.
Although it’s too early to disclose specific names, we are excited about the progress our first cohort of projects is making. These projects are benefiting from our comprehensive support services, and we look forward to sharing detailed success stories as they achieve their milestones.
BIC: Why were you appointed as both Chief Product Officer of BingX and Head of BingX Labs?
Vivien:
My dual role as Chief Product Officer of BingX and Head of BingX Labs reflects the close relationship between these two entities. As CPO, I bring nearly a decade of experience in trading, product management, and other financial products, which is crucial for overseeing the strategic direction of both BingX and BingX Labs.
With one person overseeing both product development and investment strategies, the company’s product roadmap and investment decisions can be more closely aligned. This ensures that the products being developed are in sync with the company’s broader financial and strategic objectives.
The CPO-Head of Labs role can identify and act on opportunities where product innovations and investments reinforce each other. For example, if the exchange is planning to launch a new product, then I will place more emphasis on investing in related projects that could complement or enhance this product.
The dual role provides a 360-degree view of both the market trends and product needs. I can leverage insights from investment activities to inform product strategies and vice versa, staying ahead of the competition.
Decision-making processes can be faster since the CPO-head of BingX labs does not need to negotiate between departments. We can make quick, informed decisions on investments and product changes without the need for extensive cross-departmental consultations.
This integrated approach ensures that BingX Labs can leverage BingX’s existing strengths while also innovating and exploring new opportunities within the blockchain space. My appointment to both roles allows for a seamless alignment of objectives, ensuring that the projects we support at BingX Labs are well-positioned to thrive within the broader BingX ecosystem.
BIC: In your opinion, which role in the cryptocurrency space is most similar to yours?
Vivien:
In the cryptocurrency space, my role is most similar to that of a venture capital partner combined with a product strategist. Like a venture capital partner, I am deeply involved in identifying and nurturing high-potential projects, providing them with the necessary resources and guidance to succeed.
At the same time, my responsibilities as Chief Product Officer require me to think strategically about how these projects fit within the broader BingX ecosystem and how they can bring value to our users. This dual focus on both investment and product development makes my role unique, yet closely aligned with those who manage and support innovative ventures in the crypto space.
BIC: Which emerging technologies and trends do you believe will have the most significant impact on the crypto industry in the near future? How does BingX Labs plan to leverage these advancements?
Vivien:
AI, RWA tokenization, and L2 infrastructure are the emerging technologies and trends likely to have the most significant impact on the crypto industry. AI has the potential to optimize decentralized systems and enhance data security, while RWA tokenization will bridge the gap between traditional assets and digital finance. L2 infrastructure, on the other hand, addresses scalability issues, making blockchain networks more efficient and cost-effective.
We plan to leverage these advancements by actively supporting projects that are innovating in these areas. Our focus is on staying ahead of the curve, ensuring that we are not only part of the industry’s growth but also helping to shape its future.
BIC: Great! Now, let’s move to the questions from our Community 🙌
The first one is by @JoshNaquin: How does BingX Labs’ focus on strong marketing, user acquisition potential, and innovative technical solutions align with its goal of fostering successful Web3 projects?
Vivien: BingX Labs places a strong emphasis on marketing, user acquisition potential, and innovative technical solutions because these elements are critical to the success of any Web3 project. In the competitive blockchain landscape, a project’s ability to attract and retain users can often determine its long-term viability. BingX Labs identifies and supports projects that demonstrate a strong potential in these areas, ensuring they have the tools and strategies needed to stand out. By providing targeted support in marketing, user acquisition, business networking, and technical development, BingX Labs helps these projects to grow and scale effectively, aligning with its broader goal of fostering successful and sustainable Web3 ventures. This focus not only benefits the individual projects but also enriches the entire BingX ecosystem.
BIC: @RosalindaChappell:
BingX Labs is positioned to drive product innovation within the BingX ecosystem while supporting external projects. How does the lab balance these dual roles, ensuring that internal product development remains cutting-edge while also providing the necessary resources and expertise to help external projects thrive?
Vivien: BingX Labs has been carefully structured to balance its dual roles of driving internal product innovation and supporting external projects. By leveraging the vast resources and expertise within the BingX ecosystem, the lab ensures that both internal and external initiatives receive the attention and support they need. Internally, BingX Labs collaborates closely with product teams to refine and enhance the existing platform, ensuring that it remains at the forefront of innovation in the crypto space.
The lab is also committed to nurturing external projects by providing tailored financial support, strategic consulting, and market-making services. This dual approach allows BingX Labs to not only strengthen the BingX platform but also to contribute meaningfully to the broader blockchain industry.
BIC: @Jefffel_fire: How will BingX Labs’ access to BingX’s large user base and increased trading volume benefit the projects it supports, particularly in terms of global exposure and market traction?
Vivien: BingX Labs’ access to BingX’s 10 million user base and significant daily trading volume provides a substantial advantage to the projects it supports. This access ensures that new projects can achieve rapid global exposure, which is crucial for gaining market traction in the highly competitive blockchain space. By introducing these projects to a large, engaged community, BingX Labs helps them build a solid user base right from the start.
The increased trading volume on BingX’s platform also offers these projects liquidity and visibility, both of which are essential for their growth and sustainability. This symbiotic relationship not only benefits the projects but also enriches the BingX ecosystem by bringing in innovative and valuable offerings.
BIC: @uyenlunan: What impact does the partnership with Chelsea Football Club have on BingX’s branding and outreach efforts, particularly in relation to BingX Labs and its supported projects?
Vivien: The partnership between BingX and Chelsea Football Club significantly enhances BingX’s branding and outreach efforts on a global scale, creating valuable opportunities for BingX Labs and the projects it supports. This collaboration not only boosts BingX’s visibility but also elevates its credibility as a leading player in the cryptocurrency space.
For BingX Labs, this partnership means greater exposure for the innovative projects incubated within the lab. By aligning with a prestigious global brand like Chelsea FC, the lab can leverage this association to attract higher-quality projects and top-tier partnerships, ensuring that the projects it supports gain more attention and traction in the market.
The collaboration also creates unique marketing opportunities, such as potential joint campaigns and events, which can further amplify the reach and impact of both BingX and its supported projects, driving adoption and engagement within the broader cryptocurrency community.
BIC: @Kennedy192: What are the long-term goals of BingX Labs in terms of supporting and nurturing new crypto projects, and how does this align with the evolving needs of the crypto community?
Vivien: BingX Labs is committed to the long-term goal of nurturing and supporting innovative crypto projects that can contribute to the sustainable growth of the blockchain industry. This involves not only providing financial support but also offering strategic guidance, technical assistance, and market exposure to help these projects succeed.
As the crypto community continues to evolve, BingX Labs adapts by focusing on emerging trends and technologies that address the community’s needs, such as enhanced security, scalability, and user engagement. By aligning its efforts with the broader goals of the crypto community, BingX Labs ensures that the projects it supports are well-positioned to make a lasting impact. This forward-looking approach helps BingX Labs maintain its relevance and effectiveness in a rapidly changing industry.
BIC: Great! That’s it! Thank you for joining us today, Vivien! 😍
Final Thoughts
As we conclude this AMA, it’s clear that BingX Labs helps Web3 projects reach their full potential by providing the right tools, support, and connections. Vivien’s goal for BingX Labs goes beyond supporting individual projects; it’s about pushing the entire industry forward.
With a focus on areas like AI, RWA tokenization, and L2 infrastructure, BingX Labs is heavily involved in the latest narratives in Web3. The projects coming out of BingX Labs that follow these new narratives are set to bring fresh ideas to the crypto space.
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