Dapper Labs has officially partnered with the National Football League (NFL) to launch a non-fungible token (NFT) marketplace.
The NFL, along with the NFL Players Association (NFLPA) have agreed to a deal with Dapper Labs to create exclusive NFT digital video highlights along with launching a new marketplace. The idea is to take the massive success that NBA Top Shot has been for Dapper Labs and translate that into the NFL. With more than 300 million fans worldwide, the potential reach for the NFL version of Top Shot has the chance to grow even larger than its predecessor. NBA Top Shot is currently the
In the same way that Top Shot works, the unnamed project will allow fans to engage by collecting digital video moments from past or current seasons. Highlights will include moments from recent games, along with noteworthy plays from legendary players of the past.
“From the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums. As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the Moments they’ve been waiting for,” says Joe Ruggiero, Senior Vice President of Consumer Products for the NFL.
While the exact terms of the deal have yet to be disclosed, but will likely make Dapper Labs the second largest source of digital licensing revenue for the NFL. The first being the globally popular EA Sports Madden video game series. The NFL and NFLPA will also receive equity in Dapper Labs. The product is expected to launch before the end of the current NFL season in February 2022.
The popularity of NBA Top Shot
Dapper Labs first launched NBA Top Shot in October 2020, and already it has become the biggest platform of its kind. At one point in Feb. 2020, daily sales volume on the marketplace hit nearly $50 million in a single day with less than 50,000 users. By the spring, the total sales eclipsed $700 million. During the same time, notable NFT collector Pranksy bought a top shot account for $100,000, breaking another platform record.
While the market has cooled off since the winter rush on NBA NFTs, with users on the platform falling 26%, total sales are still up more than $21%.
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