Tradingview has entered into a partnership with Alex Honnold, a legend of the climbing world. The move is part of an extensive rebranding of the world’s most popular trading platform for cryptocurrencies and other equities.
The Tradingview logo has also changed in recent days. This was met with some controversy among the crypto community on Twitter.
Alex Honnold and the risks of trading
Tradingview, the world’s most popular and top-rated trading platform, is entering into a partnership with climbing world legend Alex Honnold. One of the results of the collaboration is a short promotional video that users of the platform can see after redirecting from the homepage:
The motto of this advertising campaign is “Look first / then leap”, which illustrates well the nature of the work of both climbers and traders. In the final seconds of the promotional video, Alex beautifully connects these two worlds, saying:
“First you train, then you commit. The people at TradingView understand that readiness is the key to success, whether you’re trading equities or climbing a cliff.”
Both Tradingview’s homepage and official social media accounts now feature photos with Honnold.
What’s more, the analysis and discussion section of Tradingview has published a series of mini interviews with Honnold. In one of them, when asked about what “risk” means, the legendary climber replies:
“To me, risk means uncertainty. An unknown outcome. Or a chance that an unwanted outcome might occur. I guess ‘risk’ feels like rolling the dice and seeing what happens. Which is something I try to avoid as much as possible in climbing.”
Who is Alex Honnold?
Honnold, who turns 36 this year, has gained huge popularity for his achievements in free solo style. This is a type of climbing without any ropes or protection in the event of a fall. Only the climber is on the wall, wearing dedicated shoes and carrying a bag of magnesia for increased friction. No safety measures.
Honnold has climbed many extremely difficult walls using this style, the most impressive of which is the peak of El Capitan in Yosemite National Park in California, USA. The peak has a 2307m vertical face and takes climbers several days to reach with all their gear. Honnold ascended El Capitan in 3 hours and 56 minutes on 3 June 2017.
The achievement is detailed in a 2018 National Geographic production film. It depicts the story of the preparations and the ascent of the summit itself. You can also find out more about Honnold in the biographical book he co-authored: “Alone on the Wall”.
Rebranding Tradingview
The partnership with Honnold is part of a wider rebranding of the company, which now ranks as the most popular financial website in the world, according to SimilarWeb. The platform records over 30 million visits per month and is currently ranked as the 72nd most popular website in the world. In addition, it is considered the best-rated financial app on the App Store, with over 60,000 reviews and an average score of 4.9.
In recent days, a lot of controversy on crypto Twitter was caused by the change of Tradingview’s logo. Users outdid themselves with their own ideas for improving the rather coolly received change. The platform itself responded to the criticism with humor and was keen to share the best ideas on its official profile.
Tradingview has also entered sponsorship with free skier Caite Zeliff and adventurer Leo Houlding, who are now featured prominently on the site’s homepage. Commenting on the partnership with Alex Honnold and other extreme sports figures, James Maddison, Chief Marketing Officer of Tradingview, said:
“Finance is synonymous with risk. If you’re to have any meaningful chance of consistent and long-lasting success, you need to prepare well and know what the hell you’re doing.”
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